Explurger Partners with Hornbill Festival 2024 as Social Media Partner
Explurger shines as the official social media partner for the Hornbill Festival 2024, bringing innovation and enhancing global access to Nagaland’s rich heritage.
Deepanjali
Celebrating the grand 25th anniversary of the Hornbill Festival 2024, Explurger made a significant impact as the official social media partner for the event. Held from December 1 to 10 at the picturesque Kisama Heritage Village, the festival showcased the vibrant cultural heritage of Nagaland, bringing together art, music, cuisine, and traditions, all under one roof.
The festival's opening ceremony was a remarkable affair, graced by the legendary A.R. Rahman, adding an international touch to the celebration. During the event, Explurger had the privilege of interviewing Shri Temjen Imna Along, Nagaland's Minister of Higher Education and Tourism. He shared his vision for increasing awareness of Naga culture, emphasizing how Explurger's involvement would bring the festival's rich heritage to the global stage.
Throughout the festival, Explurger bridged the gap between tradition and technology. It captured the essence of the festival, which included cultural performances, indigenous sports, traditional cuisine, Naga morung exhibitions, and the Hornbill International Rock Contest. By leveraging its innovative features, Explurger empowered attendees to share their experiences globally, adding a modern touch to the centuries-old traditions of Nagaland.
A key event during the festival was Creator Connect, held on December 7. This event brought together Explurger creators from across the Northeast for the first time. Surrounded by Nagaland’s scenic landscapes, the gathering served as a platform for creators to network, share stories, and build connections in person, fostering a deeper sense of community and belonging.
Explurger’s presence was further felt through its bustling stall, which hosted interactive games like the Spinning Wheel and Lucky Draw, bringing excitement to the festival-goers. The Explurger theme song echoed through the venue, and stage announcements ensured the brand’s visibility throughout the event.
One of the standout features was Explurger’s Automatic Travelogue, an innovative tool designed for travelers to document their journeys seamlessly. This tool, popular among adventurous souls, eliminated the need for manual logging, allowing users to focus entirely on enjoying their experiences while automatically capturing their travels.
The Hornbill Festival, often called the “Festival of Festivals”, plays a crucial role in putting Nagaland on the global tourism map. Through its involvement, Explurger demonstrated how technology can preserve and amplify traditions, making them accessible to a wider, digital audience. By combining social media campaigns, on-ground engagement, and innovative features, Explurger helped share the festival’s essence with the world, ensuring it reached far beyond the festival grounds.
