Bata’s “Power Move” Collection Energizes Every Step in Life’s Motion
Bata unveils its sporty-chic “Power Move” footwear collection—melding dynamic designs with advanced cushioning and grip to support active lifestyles from workouts to weekend adventures.
Prakhar
Stepping Up Performance
Bata’s latest offering, the “Power Move” collection, moves beyond casual flats and formal oxfords to deliver high-energy shoes built for motion. Featuring responsive midsoles, anti-slip outsoles, and breathable uppers, each design promises both comfort and confidence for fitness enthusiasts and busy urban commuters.
Style Driven by Science
The campaign hero film showcases runners sprinting through rain, young professionals darting between meetings, and dancers leaping across studio floors—all wearing Power Move shoes that flex and rebound without compromise. Close-ups highlight gel-infused insoles and engineered arch supports hidden beneath sleek, color-blocked exteriors.
Omnichannel Launch Experience
Bata’s flagship stores host interactive “Move Zones,” where shoppers test shoe performance on treadmills and balance platforms. Virtual try-ons via AR mirrors let customers see fit and color variations in real time, bridging digital convenience with in-store assurance.
Community Fitness Partnerships
To amplify reach, Bata partners with local running clubs and yoga studios, offering product trials and co-branded events. Participants in “Power Move” demo days receive exclusive discount codes and branded water bottles—further cementing Bata’s position as a lifestyle ally.
Marketing Insight
By marrying technical innovation with approachable design and community engagement, Bata’s “Power Move” collection redefines brand perception—proving that legacy footwear labels can still lead in performance-driven style.
