Archies Links with Zomato’s District—Reimagining India’s Going-Out Culture
Archies and Zomato partner to launch District by Zomato merch—blending greeting-card charm with food-delivery flair for India’s social butterflies and nightlife lovers.
Prakhar
When Cards Meet Culinary Quirks
Celebrating its 50th anniversary, Archies has teamed up with Zomato’s restaurant-first concept, District by Zomato, to create a limited merch line that marries paper cuteness with foodie fun—think punny greeting cards like “You’re the Raita to My Biryani” and co-branded tote bags.
Experiential Pop-Up Collabs
In Delhi and Bengaluru, District outlets now feature Archies kiosks where diners can pick up cards or gifts post-meal. Surprise “card-on-delivery” spots let customers add a cheeky note to their food orders—delivered alongside paneer tikka and pizza alike.
Social Synergy and Shareability
A joint #DistrictGreetings campaign encourages customers to snap meals with cards in-frame and tag both brands. Weekly giveaways of Zomato Gold subscriptions and Archies hampers drive footfall and social noise.
Bridging Offline and Online
Archies’ e-shop on Zomato’s app ensures those who can’t visit in person can still send a physical card to friends—paid, packed, and couriered by Archies, with a dash of Zomato’s express delivery magic.
A Lesson in Cross-Category Creativity
By uniting the sentimental stationery world with the dynamic food-tech space, Archies and District by Zomato cook up a fresh twist on gifting—proving that even cards can join the feast of modern social experiences.
