Mother Dairy Scoops Up Summer Sales with Delhi NCR OOH Blitz
Mother Dairy rolls out vibrant ice-cream billboards and bus-shelter ads across Delhi NCR—serving sunshine-driven cravings and nestling its brand into every sweaty city street.

Ice-Cool Invasion of Delhi’s Walls and Shelters
As thermometers tick past 40°C, Mother Dairy has embarked on a citywide OOH ice-cream takeover—transforming drab billboards and bus stops into summery wonderlands. Giant cones tower over traffic, and backlit panels glisten with melting scoops of mango, falooda, and Belgian chocolate. The message is simple: “Beat the heat, one scoop at a time.”
Strategic Hotspots, Cooler Impressions
The campaign zeroes in on commuter hotspots—Huda City Centre Metro exits, Connaught Place bus stands, and Yamuna Bank flyovers—where urban audiences are most desperate for relief. Each ad features mouthwatering close-ups and a QR code linking to Mother Dairy’s summer fun hub, where users can locate nearby kiosks offering free tasting samples.
Local Flavor, Local Pride
Unlike generic ice-cream pushes, Mother Dairy’s creative taps Delhi’s street-food culture. One bus shelter shows a Kulfi-wala cart under a mustard-yellow tarp, teased as “Mother Dairy’s Secret Summer Trick.” Another hoarding encourages passersby to share their favorite Delhi cooling hack—think lassi, gola, and cold-coffee fixes—turning the campaign into a witty conversation starter.
Social Extension: #MeltForMilk
On Instagram and Twitter, Mother Dairy invites fans to post selfies with melting scoops under Delhi’s blazing sun. Weekly winners snag free ice-cream vouchers and branded coolers—ensuring the OOH visuals drive both digital engagement and footfall to outlets.
Cooling Delhi—And Bottom Lines
For Mother Dairy, this OOH investment isn’t just brand love; it’s smart ROI. Early tracking shows a 20% uptick in foot traffic at ice-cream counters near ad clusters. In a market where cooler sales can make or break summer revenues, bold citywide visibility translates to real-world scoops sold.
Final Scoop
By plastering Delhi NCR’s hottest spots with irresistible imagery and playful local nods, Mother Dairy has turned scorching commutes into crave-worthy ice-cream hunts. This campaign proves that, sometimes, the coolest way to beat the heat is simply to embrace it—one giant cone at a time.