Dabur Lal Dant Manjan Names Ravi Kishan as Brand Ambassador, Launches New Campaign
Dabur Lal Dant Manjan has appointed Ravi Kishan as brand ambassador and launched a new campaign promoting Ayurvedic oral care and gum health.
SociapaHQ
Dabur India has roped in actor and Bhojpuri cinema star Ravi Kishan as the new brand ambassador for Dabur Lal Dant Manjan, enhancing the brand’s connect with consumers across the Hindi and Bhojpuri-speaking markets.
Along with the announcement, the company has also announced a new integrated campaign, “Daant me hamar dum ba, Dabur Lal pe ghamand ba”, which will run across television, digital and print media.
The campaign seeks to reinforce the positioning of Dabur Lal Dant Manjan as an Ayurvedic oral care solution while increasing its cultural relevance in key regional markets.
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Ayurvedic Oral Care:
The company says that many consumers continue to experience toothache, bleeding gums, swollen gums, bad breath, yellowness and stains on teeth even though they maintain their oral care routines.
Dabur said Lal Dant Manjan addresses these concerns with the formulation that is enriched with Ayurvedic herbs and scientifically validated efficacy.
The campaign is based on Ravi Kishan as the communication hub, leveraging his strong connect with the audiences in North India and the Bhojpuri belt.
Kishan, popular in Bollywood and Bhojpuri cinema, is expected to help the brand communicate its oral care message in a relatable and culturally rooted way.
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"The association is aimed at promoting the traditional Indian oral care practices," said Prashant Agarwal, Marketing Head- Oral Care, Dabur India.
“We are delighted to welcome Ravi Kishan to the Dabur family as the Brand Ambassador for Dabur Lal Dant Manjan. Through this campaign, we aim to encourage adoption of the traditional Indian practice of Dant Manjan and bring light to the gum massage technique known to improve blood circulation and enhance the effectiveness of Ayurvedic ingredients for persistent dental and gum concerns,” Agarwal said.
He added that Kishan’s strong cultural connect would help the company take the message to millions of households in a more impactful way.
