Macho Sporto welcomes Sidharth Malhotra as brand ambassador
The brand unveiled a TVC starring Bollywood actor, accompanied by the catchy 'YEH TOH BADA TOING HAI' jingle in the backdrop
Sumit Rawat
Macho Sporto, a renowned innerwear brand under JGH, proudly announces Bollywood heartthrob Sidharth Malhotra as its newest brand ambassador. Embodying the fusion of Macho's reliability and Sporto's vibrancy, the partnership aims to captivate the discerning mass-premium consumer.
In sync with the cricket frenzy sweeping the nation, the latest TVC featuring Malhotra presents a delightful narrative around the female gaze, amplifying the brand's commitment to empowerment. As Malhotra charms viewers in the ad, underscored by the iconic 'YEH TOH BADA TOING HAI' jingle, Macho Sporto's campaign soars to new heights.
Malhotra shares his excitement, expressing alignment with Macho Sporto's ethos of comfort, style, and innovation. Meanwhile, Navinn Seksaria, MD of JG Hosiery, lauds Malhotra's charisma, stating it perfectly mirrors Macho Sporto's identity, promising a fresh perspective for the brand's future.
From humble beginnings a decade ago, Macho Sporto has transformed into a market leader, fueled by pioneering campaigns like 'YEH TOH BADA TOING HAI'. This collaboration seeks to elevate the brand's narrative, propelled by the synergy of Macho Sporto's legacy and Malhotra's star power.
