360 ONE Unveils India's Largest Airport Brand Installations at Mumbai T2
360 ONE has partnered with WPP Media to unveil India's largest airport brand installations at Mumbai Airport's Terminal 2.
SociapaHQ
Wealth and asset management firm 360 ONE has partnered with WPP Media to launch what it says are India's largest airport brand installations at Chhatrapati Shivaji Maharaj International Airport's Terminal 2, marking a major brand visibility initiative in one of the country's busiest travel hubs.
Situated at Gates 1 and 8, the installations are aimed at enhancing 360 ONE’s visibility among business leaders, entrepreneurs, investors and high-net-worth travellers passing through Mumbai, India’s financial capital.
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Strategic Branding:
The firm said the two gates collectively handle about 2.5 million travellers annually, making it a strategic location to showcase the firm’s wealth management, asset management and capital markets businesses.
"The airport is a reflection of the ambitions of the people we serve," said Bhavika Kotak, Head of Marketing, 360 ONE.
"The airport is among those prime locations where India's most ambitious journeys begin, and global opportunities become tangible. Every day, entrepreneurs, business leaders, investors and families pass through these gates carrying ideas and aspirations across the world. At 360 ONE, our role is to help those ambitions travel further. These installations place our brand where ambitions naturally converge," she said.
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Engineering Feat:
Ajay Mehta, Head of Media Solutions at WPP Media India, said the collaboration demonstrates how premium physical spaces can become meaningful brand engagement platforms.
"By combining strategic placement, premium formats and contextual relevance, we have created an experience that delivers both visibility and meaning. With 360 ONE, the opportunity was to reimagine airport infrastructure as a living brand platform rather than a traditional media asset," he said.
The project took close to eight months to complete and involved planning, approvals, fabrication and installation within one of India’s busiest operating airports without impacting passenger movement.
The two structures already installed are 46ft and 33ft long and weigh 7.5 tonnes and 4.8 tonnes respectively. The structures will weigh 25.5 tonnes and cover 166 square metres of freestanding installation space, with a third installation set to be unveiled shortly.
