MINI India Launches Campaign Featuring Kareena Kapoor Khan for New Countryman
MINI India has launched a new campaign featuring Kareena Kapoor Khan to showcase the larger, more versatile MINI Countryman.
SociapaHQ
MINI India has rolled out a new campaign for the MINI Countryman, roping in actor Kareena Kapoor Khan, as the premium carmaker continues to draw attention to the SUV’s larger dimensions, increased space and improved features while maintaining the brand’s personality.
The campaign is conceptualised by SW Network and directed by Vikalp Chhabra and produced by Ankit Ahuja of Red Comet Films. The campaign has a conversational tone, with Kapoor Khan talking to the MINI Countryman, as she discovers its new features.
The film departs from a traditional car commercial by presenting the vehicle through a playful exchange. Kapoor Khan expects the compact MINI she knows but finds the larger, more versatile Countryman, the story unfolding slowly with its added space, design and driving features.
Also Read: Bumble Partners With Ananya Panday's So Positive for Dating Podcast Series
Check out the campaign here:
View this post on Instagram
Bold Personality:
Commenting on the campaign, Shruti Arora, Head of Marketing at MINI, BMW Group India, said the film reflects the brand's distinctive identity while introducing its biggest MINI yet.
"MINI has always stood for individuality, spontaneity and an unmistakable sense of fun. With the all-new MINI Countryman, we wanted to celebrate the biggest MINI ever in a way that feels true to its bold personality. Kareena Kapoor Khan brings the perfect blend of wit and confidence, creating a natural fit that invites audiences to discover the MINI Countryman differently," she said.
Also Read: Croma and Onsitego partner to deliver premium service for Croma's Own Label Appliances
Arora added that the campaign aims to strengthen MINI's presence in India while introducing more consumers to the brand.
Ankit Ahuja, Founder of Red Comet Films, said the creative idea was to let viewers experience the vehicle alongside Kapoor Khan.
