Zoya Gin Unveils Exciting New Flavors: Watermelon and Espresso

Allied Blenders and Distillers Limited (ABD), India’s third-largest spirits company, has expanded its premium Zoya Gin lineup with two exciting new flavors: Zoya Watermelon Gin and Zoya Espresso Coffee Gin. These additions, inspired by Indian favorites, aim to redefine gin experiences while celebrating the brand’s ethos of living, loving, and rejoicing.

Zoya Watermelon Gin offers a taste of summer, evoking the refreshing joy of a sunlit day, while Zoya Espresso Coffee Gin delivers the aromatic richness of a traditional espresso, reimagining the everyday coffee experience. Priced at ₹2400 for 750ml, these variants will first launch in Maharashtra, with Haryana following in January and other markets soon after.

The Indian gin market has seen remarkable growth, driven by innovation in flavor profiles and premium offerings. Zoya Gin, already a recognized name, has won four prestigious awards in 2024, including ‘Campaign Innovator of the Year’ at ICONS OF GIN India and Grand Gold for Best Indian Contemporary Style Gin.

Alok Gupta, Managing Director of ABD, highlighted their commitment to innovation, stating, “The Watermelon flavor, inspired by a classic Indian summer favorite, delivers a vibrant twist, while the Espresso flavor brings sophistication to every sip.”

Chief Innovation and Strategy Officer Bikram Basu added, “Zoya Special Batch Gin received excellent feedback, and these two blends reflect our dedication to crafting unique consumer experiences.”

With these additions, Zoya Gin continues to bring new reasons to celebrate life, strengthening ABD’s position in the white spirits segment and enhancing its luxury portfolio.