When a Baby is Born, So is a Mother—Lovingle Reminds Families to Care
Lovingle’s heartfelt campaign shifts the focus to newborn mothers, urging families to shower love and care on the unsung hero of childbirth.

A Baby Arrives. But What About the Mother?
For generations, the arrival of a newborn has been celebrated with boundless joy. The baby becomes the center of attention, showered with gifts, blessings, and an endless supply of "aww"-worthy moments. But amid this excitement, one person often fades into the background—the new mother.
Lovingle, a brand known for its dedication to baby care, has flipped the script with its latest campaign, asking families to extend their love not just to the newborn but also to the woman who just became a mother. After all, she, too, is a "newborn" in her own way—learning, adapting, and experiencing a whirlwind of emotions.
The Birth of a Mother
The campaign is built on a powerful insight: while a baby enters the world to a chorus of celebration, the mother enters a world of silent sacrifices. Sleepless nights, postpartum struggles, and a complete shift in identity—all while society expects her to instinctively ‘know’ how to be a mother. Lovingle’s campaign reminds families that just like a baby needs warmth and comfort, so does the new mom.
Through a heartwarming narrative, the campaign captures the emotional journey of a mother—once the center of attention during pregnancy, now watching as all the focus shifts to the baby. It’s not about taking anything away from the little one, but about giving mothers their due. Because while a baby is showered with care, a mother needs to be embraced with empathy.
A Call for Change, One Diaper at a Time
With this campaign, Lovingle isn’t just selling baby care products; it’s advocating for a cultural shift. The brand nudges families to ask simple but impactful questions: Has she eaten? Has she rested? Does she need help? Because in the midst of caring for a tiny human, a mother shouldn’t be left to care for herself alone.
At its core, Lovingle’s message is simple yet profound: When you welcome a baby, remember to welcome the mother into her new role, too. After all, while babies are born crying, mothers are born brave. And that deserves a celebration of its own.