WokTok's Humorous Campaign: A Twist on Chinese Cuisine

WokTok, a new instant noodle brand from VRB Consumer Products, is set to launch a unique and humorous campaign that celebrates India's love for fusion cuisine. The campaign, titled "Chinese, Apne Style Se," highlights how Indians have a knack for adapting global cuisines to suit their local preferences.

The TV commercial showcases hilarious scenarios where Chinese characters embrace Indian customs, such as playing cricket or dancing the Naagin dance. This playful approach emphasizes the brand's message of blending global flavors with Indian traditions.

Niyati Kochhar, VP Marketing at VRB Consumer Products, expressed her excitement about the launch, stating, "WokTok is a celebration of India's love for bold, diverse flavors. We've created a brand that combines the richness of traditional Chinese cuisine with Indian twists."

Ashish Khazanchi, Managing Partner and CCO of Enormous Brands, the agency behind the campaign, added, "The campaign captures the evolving Indian palate that craves global experiences with a local touch. WokTok offers a unique blend of flavors that resonates with the modern Indian consumer."