Tag: Marketing Campaigns

Business Spotlight
GroupM India projects 10% growth in 2024 ad revenue

GroupM India projects 10% growth in 2024 ad revenue

GroupM India's TYNY 2024 report reveals an anticipated overall ad revenue of Rs...

Sports
Aggressive batting approach could favor Ravindra Jadeja and boost India

Aggressive batting approach could favor Ravindra Jadeja...

Jadeja's patience pays abroad, but in India, embracing old aggressive tactics might...

Industry
Nvidia surpasses Amazon in market value, hitting $1.78 trillion

Nvidia surpasses Amazon in market value, hitting $1.78...

Nvidia momentarily claims the fourth spot among the most valuable US-listed companies,...

Industry
NBA, WNBA, Dream11 extend partnership, enhancing fantasy sports experience for fans

NBA, WNBA, Dream11 extend partnership, enhancing fantasy...

NBA, WNBA, and Dream11 extend their partnership, allowing Indian fans to engage...

Campaigns
Saffola Gold: Opt for the right oil, embrace a healthier lifestyle

Saffola Gold: Opt for the right oil, embrace a healthier...

Saffola debuts a new ad for Saffola Gold Oil, encouraging a "Roz Ka Healthy Step"...

Sports
Xabi Alonso halts Harry Kane, excels as Bayer Leverkusen manager

Xabi Alonso halts Harry Kane, excels as Bayer Leverkusen...

Combining Benitez's recruiting, Mourinho's defense, Guardiola's team-building, and...

Business Spotlight
Swiggy engages with 60s empty nesters for Valentine's Day connection

Swiggy engages with 60s empty nesters for Valentine's Day...

Swiggy and Talented melted hearts last Valentine's week, sharing a heartwarming...

Campaigns
Is digital marketing a promising career option for year 2024?

Is digital marketing a promising career option for year...

Through digital marketing, brands can personalize messages and offers, utilizing...

Business Spotlight
Motorola's media strategy stays digital-centric, affirms Shivam Ranjan

Motorola's media strategy stays digital-centric, affirms...

Shivam Ranjan, Motorola's Head of Marketing - APAC, asserts digital dominance in...

Analysis
Digital AdEx of FMCG matches TV, powered by growth factors

Digital AdEx of FMCG matches TV, powered by growth factors

In five years, FMCG's digital advertising expenditure share skyrocketed from 27%...

Industry
AI aids copywriters, enhancing their work, not replacing jobs

AI aids copywriters, enhancing their work, not replacing...

Gen AI and tools like ChatGPT and Google Bard spark discussions on AI's influence...

Industry
AI aids copywriters, enhancing their work, not replacing jobs

AI aids copywriters, enhancing their work, not replacing...

Gen AI and tools like ChatGPT and Google Bard spark discussions on AI's influence...

Campaigns
Top fortnightly ads: HDFC Bank's clever approach, Protinex celebrates strength

Top fortnightly ads: HDFC Bank's clever approach, Protinex...

In a skip-centric world, ads must strive for attention. Occasionally, creative gems...

Business Spotlight
Disney secures Taylor Swift concert film in million-dollar deal; OTT premiere set

Disney secures Taylor Swift concert film in million-dollar...

Disney triumphs in a $75 million deal for Taylor Swift's "The Eras Tour" streaming...

Campaigns
Ranveer Singh, Flair's ambassador for 'Bas Flair Aur Kuch Nahi' campaign

Ranveer Singh, Flair's ambassador for 'Bas Flair Aur Kuch...

Flair Writing Industries (FWIL) unveils 'Bas Flair Aur Kuch Nahi' campaign featuring...

Campaigns
Tarun Ummat of Teads India emphasizes tailored cross-channel ads' significance

Tarun Ummat of Teads India emphasizes tailored cross-channel...

At the launch of the Digital Advertising Report 2024, Tarun Ummat, Managing Director...