OPPO India Launches ‘Live in the Moment’ Campaign Featuring Celebrities

OPPO India has launched its exciting new campaign ‘Live in the Moment’, featuring popular celebrities Siddhant Chaturvedi, Ishaan Khatter, and Vedang Raina. The campaign is designed to showcase the true essence of the Reno Series, emphasizing that the Reno smartphones are not just gadgets, but an extension of life. The Reno13 Series, set to launch on January 9, 2025, is at the forefront of this campaign, highlighting how technology can empower users to fully experience the world around them.

The brand film, which is being rolled out across social media platforms and OTT networks, begins with the trio of celebrities finishing a successful business meeting. As they leave the office, a boy's ‘Live it Abhi’ t-shirt sparks an impromptu adventure. The film takes the audience on a journey that includes a carefree road trip, beachside football, and an energetic party scene. Throughout these moments, the AI-powered camera of the Reno13 Series captures the vibrancy and beauty of living in the now, bringing the ‘Live in the Moment’ mantra to life.

Sushant Vasishta, Head of Digital Marketing at OPPO India, shared, “At OPPO India, we believe life is about enjoying every moment, big or small. Through the ‘Live in The Moment’ campaign, we celebrate today’s youth who embrace every moment with energy and authenticity, embodied by Siddhant, Ishaan, and Vedang. This campaign also showcases the upcoming Reno13 Series, which offers flagship-level AI camera technology to help users immerse themselves in moments and capture lasting memories.”

The Reno13 Series brings advanced AI imaging features, including AI Livephoto, AI Clarity Enhancer, AI Unblur, AI Reflection Remover, and AI Eraser 2.0—enabling users to easily enhance their photos with professional-level edits. These AI features, along with its sleek design, allow the Reno13 to stand out in its price range, delivering powerful performance for everyday users.

Siddhant Chaturvedi expressed, “A smartphone isn’t just a tool; it’s a partner that empowers us to live boldly. The Reno Series lets us experience life dynamically, while enhancing our creativity and productivity. It’s a reminder that great technology doesn’t just keep up with our lives—it enriches them.”

Ishaan Khatter added, “We often focus on the future and forget to appreciate the present. The ‘Live in the Moment’ campaign reminded me of how important it is to embrace life’s real, authentic experiences. The Reno13 Series truly impressed me during the shoot with its exceptional camera capabilities.”

Vedang Raina shared, “Today’s youth seek technology that enhances their experiences, not interrupts them. The Reno13 Series fits seamlessly into our lives, making everything smoother and more enjoyable, thanks to its AI-powered features.”

With nearly 100 million devices sold globally, the Reno Series continues to gain popularity across 60 countries, offering flagship-level photography capabilities and long-lasting performance. By combining AI-powered imaging and advanced productivity features, the Reno Series is positioned as a smartphone that enhances the user experience every day.