Soorma Hockey Club Announces New Partners for Hero Hockey India League

Soorma Hockey Club, owned by JSW Sports, has unveiled its official partners for the 2024-25 Hero Hockey India League season. The team will be supported by BMC Air Filter, Titan Eye Plus, JSW Paints, and Shiv Naresh, who will contribute to both the Men's and Women's teams.

As the associate partner, BMC Air Filter will be supporting the club’s efforts throughout the season. Titan Eye Plus, a well-known eyewear brand under Titan Company, joins as the official eyewear partner, providing quality eyewear solutions. JSW Paints, part of the JSW Group, takes the role of official paint partner, while Shiv Naresh, an Indian sportswear brand, becomes the official kitting partner, supplying the team with their gear.

Karan Yadav, chief commercial officer of JSW Sports, expressed his excitement about these partnerships, noting, “We are thrilled to welcome BMC Air Filter, Titan Eye Plus, JSW Paints, and Shiv Naresh to the Soorma Hockey Club family. Their support reflects the growing popularity and impact of hockey in India. These collaborations are a vital part of our team’s preparations and align with our shared vision to inspire the next generation of players and fans. Together, we aim for an exciting season ahead and hope to make a significant impact in the Hero Hockey India League.”

The partnerships reflect the increasing recognition of hockey's role in Indian sports, contributing to the club's goal of fostering talent and expanding its fanbase. The involvement of these renowned brands highlights the synergy between sports and industry, setting the stage for a successful season.