Simply Fresh inspires a fresh start with their #NewYearOldResolutions Campaign

Simply Fresh, the flagship edible oil brand from BN Group, has launched its latest campaign, #NewYearOldResolutions, bringing a fresh perspective to the age-old tradition of making New Year’s resolutions. Rather than focusing on new promises, the campaign encourages individuals to revisit and fulfill past resolutions, promoting the idea that true change happens through meaningful commitments.

The campaign features an impactful video that tells the story of a brother-sister duo, where the younger brother asks his sister to explain New Year’s resolutions. The sister explains that resolutions are promises adults make but rarely keep. The brother’s innocent yet insightful question, “If we aren’t going to complete these promises, why make them in the first place?” forms the emotional heart of the campaign, challenging the concept of empty resolutions.

Kiran Giradkar, Chief Marketing Officer of BN Group, shared, “Our focus has been on creating meaningful content that resonates with society, not just pushing product benefits. Simply Fresh relentlessly pursues a ‘fresh perspective’ in storytelling. With this campaign, #NewYearOldResolutions, we aim to inspire people to revisit their past promises and turn them into realities. It’s about making meaningful progress rather than making empty promises.”

The campaign aligns with Simply Fresh’s philosophy of keeping things fresh—not just in products, but in thoughts, actions, and commitments. It challenges people to approach the New Year with accountability and purpose.

The #NewYearOldResolutions campaign is being rolled out across various digital platforms, including Simply Fresh’s social media channels, reaching a wide audience and encouraging engagement on the topic of accountability.

Simply Fresh was launched in 2013 by BN Group, offering a range of edible oils including soybean oil, sunflower oil, and groundnut oil. The brand has continued its mission to support fresh ideas that foster progress and contribute to a stronger nation.

BN Group, a leading conglomerate in FMCG, edible oils, and specialty chemicals, was established in 2011. The company operates a state-of-the-art facility in Kandla Port and has a vision to expand into new FMCG categories while maintaining its commitment to innovation and high-quality products that enhance consumer health and satisfaction across India.