MAD Group Launches Xley: AI-Powered Platform for Creator Collaborations

MAD Group has launched Xley, a new AI and ML-powered platform designed to revolutionize brand-creator collaborations. Xley is an invite-only creator marketplace that simplifies the workflow of these collaborations through advanced data-driven tools and automation. This platform promises to optimize the process by focusing on three key aspects: audience insights, creator discovery, and campaign management with performance tracking.

With access to over 200 million creators across YouTube, Instagram, and TikTok in 54 languages and 150 countries, Xley offers brands the ability to create targeted campaigns that resonate with the right audiences. The platform’s advanced features include 25+ filters for discovering creators based on demographics, language, niche, and audience interests, as well as ML-powered insights to track performance. It also provides a management dashboard to execute campaigns, scalability for various needs, and advanced analytics to optimize ROI.

According to Gautam Madhavan, the founder of Xley and MAD Influence, the platform is not just a marketplace but a movement aimed at empowering creators. He expressed excitement about the launch, stating that Xley is set to reimagine the creator economy with innovative features designed to support creators and connect them with opportunities.

Aman Narula, head of strategy at Xley, emphasized that the platform was designed to address the core needs of influencer marketing, including audience insights and precise targeting. Xley allows for real-time analytics, simplifies campaign management, reduces manual workloads, and accelerates timelines, thus providing an efficient and transformative solution for both brands and creators.

For brands, Xley offers automated creator vetting, campaign tracking, and data-driven insights to enhance ROI. Creators, in turn, gain access to global visibility, relevant campaigns, and powerful tools to manage their activities, revenue tracking, and improve business analytics. This partnership promises to streamline the entire process and redefine how brands and creators collaborate on a global scale.