Tag: Marketing Campaigns

Analysis
Ad's Green Evolution: Eco-Friendly Revolution in Marketing Communication

Ad's Green Evolution: Eco-Friendly Revolution in Marketing...

Arvind Nair, Mirum India's VP, delves into ASCI's new guidelines combating greenwashing...

Analysis
FMCG Giants Boost Ad Spending Amidst Improved Margins and Economic Positivity

FMCG Giants Boost Ad Spending Amidst Improved Margins and...

Ad spend will predominantly target TV, especially sports and news channels, along...

Inside Edge
Poonam Pandey's Faked Death Raises Ethical Concerns in Digital Awareness Campaign

Poonam Pandey's Faked Death Raises Ethical Concerns in...

The thin line between raising awareness and moral dilemmas: Poonam Pandey's death...

Campaigns
Empowering Futures: HDFC Life's Inspiring Campaign for Parental Belief in Gen Z

Empowering Futures: HDFC Life's Inspiring Campaign for...

Discover HDFC Life's poignant stories urging parents to believe in their children's...

Campaigns
Financial Harmony: Embrace 'Live The AND Life' with ICICI Direct

Financial Harmony: Embrace 'Live The AND Life' with ICICI...

Discover the freedom of pursuing diverse aspirations simultaneously with ICICI Direct's...

Campaigns
Atomberg collaborates with Harsha Bhogle in latest TV commercial venture

Atomberg collaborates with Harsha Bhogle in latest TV commercial...

The two-film campaign revolves around the theme of 'What a Fan!' highlighting the...

Analysis
FMCG industry anticipates increased consumption with favorable budget announcements

FMCG industry anticipates increased consumption with favorable...

Positive measures for self-sufficiency in oilseeds boost FMCG, particularly food,...

Industry
Fever FM unveils updated brand identity, enhancing its visual appeal

Fever FM unveils updated brand identity, enhancing its...

Fever FM undertakes a brand overhaul, aiming to transform into a youth-centric content...

Technology
WhatsApp Web introducing Chat Lock feature. Explore details on its functionality

WhatsApp Web introducing Chat Lock feature. Explore details...

WhatsApp is developing a chat lock feature for its web interface, enhancing privacy...

Inside Edge
Delightful Diversions: January's Top 5 Ads That Stay With You!c

Delightful Diversions: January's Top 5 Ads That Stay With...

Unwind with Cadbury 5 Star's quirky "Elevator," proving that blissful inaction can...

Technology
Elon Musk announces successful human brain chip implant by Neuralink

Elon Musk announces successful human brain chip implant...

Elon Musk's revelation marks a significant step forward in the advancement of "brain-computer...

Industry
Disney, Viacom18 deal expected to conclude in February

Disney, Viacom18 deal expected to conclude in February

The latest reports suggest that Disney is set to finalize a significant deal by...

Technology
Google readies users for a new era with Bard-assisted Assistant

Google readies users for a new era with Bard-assisted Assistant

Google Assistant gears up for a transformation with AI chatbot Bard's integration...

Business Spotlight
Ola Mobility Welcomes Sidharth Shakdher as Global Chief Business Officer

Ola Mobility Welcomes Sidharth Shakdher as Global Chief...

Ola appoints former Disney+ Hotstar CMO, Sidharth Shakdher, to lead global business...

Industry
Apple Dominates Global Brand Value: Check the Complete Rankings Here

Apple Dominates Global Brand Value: Check the Complete...

Visual Capitalist's report unveils the cumulative value of the globe's top 100 brands...

Industry
Adapting to the Appetite: Zomato and Swiggy Revolutionize Advertising Landscape

Adapting to the Appetite: Zomato and Swiggy Revolutionize...

As users actively engage, platforms become key spaces for advertisers. Experts note...