Mamaearth Teams with Zepto to Plant Trees with Every Order

Mamaearth, the popular beauty and personal care brand, has joined hands with Zepto, the fast-delivery platform, to turn eco-consciousness into action this New Year. For every Mamaearth product ordered via Zepto, the brand will plant a tree on behalf of the consumer, blending sustainability with the convenience of 10-minute delivery.

The campaign film, infused with nostalgia, captures a common New Year’s moment—pondering resolutions. It brings back the joy of planting trees as children, a cherished memory now made effortless. By simply ordering Mamaearth products on Zepto, consumers can relive that feeling and contribute to a greener planet in under 10 minutes.

This partnership reflects Mamaearth’s ‘Goodness Inside’ philosophy, where small actions drive a big impact. “At Mamaearth, we believe in creating change through simple, meaningful steps. Partnering with Zepto allows us to make sustainability accessible and convenient, inspiring consumers to join our mission of building a greener planet,” said Anuja Mishra, EVP and Chief Marketing Officer at Honasa Consumer.

Chandan Mendiratta, Zepto’s Chief Brand and Culture Officer, shared his excitement, saying, “This collaboration is about making it incredibly easy for Zepto users to do good while shopping. Order your favorite Mamaearth products, and a tree gets planted—quick, simple, and impactful.”

Mamaearth’s Plant Goodness initiative, launched in 2020, has already planted over 8,00,000 trees across India. The brand has consistently aligned its actions with its mission of fostering sustainability. Through this collaboration, both brands aim to simplify sustainable living and encourage consumers to make choices that support the environment.

The campaign, active for a limited time, will be promoted across digital platforms to reach a wider audience, sparking awareness and participation in creating a sustainable tomorrow.