Zomato’s #ZomatoLookBack2024 Campaign: Personalized Roasts with Humorous Twist

Zomato, known for its cheeky marketing, has welcomed the New Year with a quirky #ZomatoLookBack2024 campaign. This unique initiative offers personalized roasts based on users' past food orders, shining a light on their ordering patterns and preferences with a humorous twist.

Inspired by Spotify’s Wrapped phenomenon, Zomato’s campaign injects a fresh dose of creativity into the trend embraced by platforms like Swiggy, Cult, YouTube Music, and Duolingo. However, Zomato stands out by adding a playful roast element, making it both engaging and entertaining. Lines such as, “No one wants to see your face that much; you’re not a great person,” have humorously startled some users.

Marketing experts on LinkedIn are applauding Zomato for its ability to captivate users by presenting data in an unexpected and amusing way.

This isn’t Zomato’s first brush with comedy. In July 2024, the platform hosted a stand-up comedy roast featuring comedians Samay Raina, Shreeja Chaturvedi, and Gaurav Kapoor, who hilariously took jabs at Zomato and its founders. A standout moment saw Samay Raina wearing a T-shirt with Swiggy’s logo, showcasing Zomato’s boldness in embracing self-deprecating humor.

These campaigns underline Zomato’s knack for creative marketing, blending humor with audience engagement and cementing its reputation as a brand that doesn’t shy away from being in the spotlight.