Prestige’s ‘LetsGetCooking’ Campaign Urges Indians to Cook at Home This New Year
Prestige's ‘Let’s Get Cooking’ campaign promotes home cooking this New Year with a creative billboard urging people to cook at home instead of ordering in.
Deepanjali
As part of its "Let's Get Cooking" campaign, Prestige, one of India's most trusted cookware brands, has launched a creative billboard aimed at inspiring people to embrace home cooking this New Year. The campaign, which first launched on New Year's Eve, encourages everyone to start the year with the mantra: “Let’s get cooking! At Home.” Conceptualized by 22Feet Tribal Worldwide, the campaign will extend into 2025, highlighting the benefits of cooking at home and celebrating the joy of preparing meals from scratch.
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The innovative billboard takes a subtle yet clever jab at the delays associated with food delivery services during New Year's Eve, making Prestige the first cookware brand to engage in the food delivery conversation. With a catchy line that uses wordplay, the billboard highlights the wisdom of cooking at home rather than waiting for a delayed order on one of the busiest nights of the year.
The Let's Get Cooking initiative is more than just about promoting cookware—it's about embracing the messy, joyful journey of cooking while encouraging healthier and homemade meals. Prestige aims to connect with consumers on a deeper level by highlighting how cooking at home can be a fun, fulfilling experience, even with its imperfections.
TTK Prestige is calling for people to start the year by making more home-cooked meals, making the campaign a celebration of both culinary creativity and the essence of family and togetherness.
