Tag: Marketing Campaigns

Analysis
Digital growth forecast: 17% surge expected in 2024

Digital growth forecast: 17% surge expected in 2024

Anticipated at Rs 46,565 cr, the Digital AdEx for the year is predominantly fueled...

Business Spotlight
Publicis Commerce India launches inaugural Digital Growth Marketing Playbook edition

Publicis Commerce India launches inaugural Digital Growth...

Publicis Commerce India unveiled its first Digital Growth Marketing Playbook in...

Business Spotlight
Delhi Capitals announce Puma as official kit sponsor

Delhi Capitals announce Puma as official kit sponsor

Puma India collaborates with Delhi Capitals, becoming the official kit partner for...

Industry
Nike to cut over 1,600 jobs in strategic restructuring move

Nike to cut over 1,600 jobs in strategic restructuring...

As part of a strategic plan, sneaker giant Nike is set to lay off employees, aiming...

Campaigns
Ranveer Singh grooves to Yashraj Mukhate's beats in latest Tic Tac ad

Ranveer Singh grooves to Yashraj Mukhate's beats in latest...

Ferrero India unveils #VibeHai campaign for Tic Tac, featuring Ranveer Singh dancing...

Industry
Love Beyond Limits: Brands Get Creative with Valentine's Day OOH Advertising

Love Beyond Limits: Brands Get Creative with Valentine's...

Brands embraced the love bug, pushing creative boundaries in this year's Valentine's...

Analysis
Auto sector excels in digital AdEx, led by paid search

Auto sector excels in digital AdEx, led by paid search

Auto industry heads highlight sector's growing digital ad spend. Emphasis on search...

Business Spotlight
Publicis Commerce India launches inaugural Digital Growth Marketing Playbook edition

Publicis Commerce India launches inaugural Digital Growth...

Publicis Commerce India unveiled the Digital Growth Marketing Playbook in collaboration...

Business Spotlight
Publicis Commerce India launches inaugural Digital Growth Marketing Playbook edition

Publicis Commerce India launches inaugural Digital Growth...

Publicis Commerce India unveiled the Digital Growth Marketing Playbook in collaboration...

Industry
Digital CAC rises: Strategies for D2C brands in challenging times

Digital CAC rises: Strategies for D2C brands in challenging...

Soaring digital CAC attributed to rising Cost Per Impression on platforms like Meta...

Business Spotlight
Jio, Airtel exchange Valentine's banter with 'red flags,' 'exes' jest

Jio, Airtel exchange Valentine's banter with 'red flags,'...

In the dynamic realm of modern relationships, Reliance Jio employs dating jargon,...

Industry
Valentine's Day: Brands adore influencers for romantic content engagement

Valentine's Day: Brands adore influencers for romantic...

Brands are drawn to couple influencers for their authenticity, relatability, and...

Business Spotlight
Kicky & Perky teams up with Mandira Bedi, honoring self-love on V-Day

Kicky & Perky teams up with Mandira Bedi, honoring self-love...

India's handmade silver jewelry brand, Kicky & Perky, partners with Mandira Bedi...

Campaigns
KAZO launches its SS'24 Collection alongside Brand Icon Janhvi Kapoor

KAZO launches its SS'24 Collection alongside Brand Icon...

KAZO introduces the SS'24 Collection, featuring brand icon Janhvi Kapoor, combining...

Business Spotlight
Kartik Aaryan collaborates with D2C charging brand Urbn

Kartik Aaryan collaborates with D2C charging brand Urbn

Urbn, a local D2C charging brand, appoints Bollywood actor Kartik Aaryan as its...

Campaigns
Brands spotlight self-love and singles for Valentine's Day campaigns

Brands spotlight self-love and singles for Valentine's...

Valentine's Day, a major draw for brands, sees a shift this year. Marketing initiatives...