Tag: Advertising News

Business Spotlight
Ravichandran Ashwin Boosts VOC Automotive’s Drive as Brand Ambassador

Ravichandran Ashwin Boosts VOC Automotive’s Drive as Brand...

Cricket legend Ravichandran Ashwin joins VOC Automotive as ambassador and investor,...

Business Spotlight
Milind Soman Champions ZOIL’s Zero-Oil Cooking for Healthier Kitchens

Milind Soman Champions ZOIL’s Zero-Oil Cooking for Healthier...

Supermodel-athlete Milind Soman partners with ZOIL to promote oil-free cooking,...

Business Spotlight
Zepto’s SuperSaver Blitzes 11 Cities with Impactful OOH Campaign

Zepto’s SuperSaver Blitzes 11 Cities with Impactful OOH...

Q-commerce pioneer Zepto unleashes its SuperSaver OOH blitz across 11 metro and...

Campaigns
Škoda Superstars Campaign Celebrates Human Grit Through Iconic Automotive Legacy

Škoda Superstars Campaign Celebrates Human Grit Through...

Škoda Auto India’s “Superstars” campaign features Ranveer Singh alongside loyal...

Inside Edge
ASCI Sharpen Guidelines, Distinguishing Generic vs. Technical Influencer Endorsements

ASCI Sharpen Guidelines, Distinguishing Generic vs. Technical...

ASCI’s updated Influencer Guidelines clarify when health and finance influencers...

Inside Edge
boAt and Mass Appeal Empower Dharavi’s Young Music Makers

boAt and Mass Appeal Empower Dharavi’s Young Music Makers

Audio-tech brand boAt partners with Mass Appeal to equip Dharavi’s hip-hop academy...

Business Spotlight
Decathlon and Tata CLiQ Join Forces to Expand Sports Accessibility

Decathlon and Tata CLiQ Join Forces to Expand Sports Accessibility

Decathlon partners with Tata CLiQ to bring 5,000+ sports SKUs across 24,000+ pin...

Business Spotlight
Bisleri Signs On as Official Hydration Partner for Five IPL Franchises

Bisleri Signs On as Official Hydration Partner for Five...

Bisleri inks deals with five IPL teams DC, GT, MI, RR, RCB to deliver branded bottles,...

Campaigns
Renuka Shahane Tackles Wedding-Wear Woes in Myntra’s New Seasonal Film

Renuka Shahane Tackles Wedding-Wear Woes in Myntra’s New...

Myntra enlists Renuka Shahane in a witty wedding-season ad, resolving multi-event...

Inside Edge
Leapfrog Network Acquires Popinions, Supercharging Gen-Z’s Unfiltered Digital Voice

Leapfrog Network Acquires Popinions, Supercharging Gen-Z’s...

Digital publisher Leapfrog Network acquires Popinions Instagram page, preserving...

Campaigns
Greenply’s ‘Har Zarurat Ka Reply’ Campaign Features Lucknow Super Giants

Greenply’s ‘Har Zarurat Ka Reply’ Campaign Features Lucknow...

Greenply taps Lucknow Super Giants’ on-field heroics to showcase its plywood’s resilience,...

Campaigns
Juicy Couture Unveils Luxe Handbags, Eyewear in India Before Apparel

Juicy Couture Unveils Luxe Handbags, Eyewear in India Before...

American lifestyle label Juicy Couture launches handbags and eyewear in India, teasing...

Campaigns
Sirca Paints Engages ONEDIGITAL for Design-Driven Creative Communication Mandate

Sirca Paints Engages ONEDIGITAL for Design-Driven Creative...

Sirca Paints India appoints ONEDIGITAL as creative agency, tasking them with integrated...

Business Spotlight
Perplexity AI Teams with Motorola to Embed Smart Search, Assistant

Perplexity AI Teams with Motorola to Embed Smart Search,...

Perplexity AI and Motorola join forces to pre-install AI search and virtual assistant...

Campaigns
Enormous Channels Chalk-Fight Nostalgia in BGMI’s “Everybody Loves a Good Fight”

Enormous Channels Chalk-Fight Nostalgia in BGMI’s “Everybody...

Krafton’s BGMI ad film “Everybody Loves a Good Fight,” by Enormous, maps schoolyard...

Inside Edge
Tinder Launches “Ex-Press Disposal Truck” Helping Singles Move On

Tinder Launches “Ex-Press Disposal Truck” Helping Singles...

Tinder India’s “Ex-Press Disposal Truck” collects old hoodies from ex-partners,...