Nykaa Brings Selena Gomez’s Rare Beauty to India
Nykaa has partnered with Selena Gomez-founded Rare Beauty to launch the premium cosmetics brand in India.
SociapaHQ
Nykaa has collaborated with Rare Beauty, the cosmetics brand created by actor and entrepreneur Selena Gomez, to bring the brand to the Indian market.
With this partnership, Rare Beauty products will be available on Nykaa’s website, mobile app and in 30 retail stores across the country, thereby expanding the reach of one of the fastest growing beauty brands across the globe.
The launch will include some of Rare Beauty’s best-selling products, such as the Soft Pinch Liquid Blush, Soft Pinch Tinted Lip Oil and True to Myself Natural Matte Longwear Foundation.
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Premium Beauty:
Rare Beauty, launched in 2020, has developed a strong global following with its range of make-up products across complexion, lip and cheek categories. The brand also markets itself as vegan and cruelty-free.
The addition of Rare Beauty to Nykaa’s portfolio of international beauty brands, as the company seeks to expand its premium beauty offerings in India, comes amid rising demand for global cosmetics labels.
Commenting on the launch, Anchit Nayar, Executive Director & CEO, Nykaa Beauty said, “The partnership is a reflection of the increasing sophistication of India’s beauty consumers.
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“India’s premium beauty landscape is evolving rapidly, led by a new generation of highly informed and globally engaged consumers seeking elevated brand experiences and best-in-class innovation. Rare Beauty has established a distinctive global presence through its strong brand philosophy, deep consumer resonance, and thoughtfully curated product portfolio,” he said.
“Bringing Rare Beauty to India aligns with Nykaa’s strategy to build a premium beauty ecosystem in the country and give consumers access to globally sought-after brands,” added vNayar.
“India is an important growth market for the brand,” said Scott Friedman, Chief Executive Officer, Rare Beauty.
