Ralph Lauren Fragrances Launches Polo 67 Pop-Up in Mumbai with Jasprit Bumrah
Ralph Lauren Fragrances celebrated the launch of its Polo 67 Pop-Up in Mumbai with India ambassador Jasprit Bumrah and immersive fragrance experiences.
SociapaHQ
Celebrating the launch of its Polo 67 Pop-Up at Mumbai’s Palladium Mall, Ralph Lauren Fragrances hosted an exclusive celebration with cricketer Jasprit Bumrah and a slew of digital creators and influencers.
The event, held on June 3, celebrated the arrival of Polo 67, an immersive fragrance experience and one of the brand’s newest fragrance offerings inspired by ambition, passion and determination.
India ambassador for Ralph Lauren Fragrances, Bumrah graced the launch event with a special appearance. He was accompanied by personalities like Manav Chhabra, Varun Sood and Manasvi Vashist.
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Immersive Experience:
The pop-up has been crafted to take visitors on an immersive journey into the world of Polo 67 with a series of interactive experiences and sensory installations.
Guests were able to explore olfactive displays to discover the fragrance’s key notes at the launch, while cricket-themed gamification experiences reflected the campaign’s focus on performance, passion and competitive spirit.
Central to the experience is Polo 67 Eau de Parfum, which the brand describes as a warm, vibrant fragrance with notes of sweet pineapple, cedarwood and benzoin.
Other fragrances from the Ralph Lauren portfolio were also presented to visitors, including Polo Blue and Polo Red.
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The company said the initiative is meant to build a more immersive, experiential connection with consumers that will allow them to interact with the brand beyond traditional retail environments.
The Polo 67 Pop-Up was launched at Palladium Mall and now moves to Oberoi Mall and is open to public viewing from June 6 to June 12, 2026.
Visitors will also be treated to complimentary fragrance samples and exclusive gift-with-purchase offers as part of the experience.
Ralph Lauren Fragrances says the activation is designed to capture the spirit of confidence, grit and determination that defines the Polo 67 fragrance, while offering consumers a memorable and interactive brand experience.
