Tag: Advertising News

Inside Edge
Lenovo’s “Gamers on Duty”: Turning Virtual Grievances into Real Rewards

Lenovo’s “Gamers on Duty”: Turning Virtual Grievances into...

Lenovo India enlists influencers to patrol shooter games for camping offenders,...

Campaigns
Crocs’ Charm Offensive: Rashmika Mandanna’s Style Revolution

Crocs’ Charm Offensive: Rashmika Mandanna’s Style Revolution

Crocs enlists Bollywood’s Rashmika Mandanna, unleashing a playful global campaign...

Campaigns
Pepsi’s Power Play: Uniting Global Female Football Ambassadors for Impact

Pepsi’s Power Play: Uniting Global Female Football Ambassadors...

Pepsi appoints five global female football stars, renewing its UEFA Women’s Football...

Campaigns
Puneet, Poonam, and Deepak Kalal Star in Stake Ad Spectacle

Puneet, Poonam, and Deepak Kalal Star in Stake Ad Spectacle

Stake enlists Puneet Superstar, Poonam Pandey, and Deepak Kalal in its latest high-energy...

Campaigns
Mahindra Transforms Mumbai Potholes into Ultimate Thar ROXX Test Track

Mahindra Transforms Mumbai Potholes into Ultimate Thar...

Mahindra and FCB launch “Pothole Test Drive” for Thar ROXX, using Mumbai’s worst...

Inside Edge
ShelfRadar.ai Debuts AI Ad Copilot to Boost Quick-Commerce ROI

ShelfRadar.ai Debuts AI Ad Copilot to Boost Quick-Commerce...

ShelfRadar.ai launches an AI-driven ad copilot for quick-commerce platforms, optimizing...

Inside Edge
Duolingo Phases Out Contract Workforce, Embraces AI for Localization

Duolingo Phases Out Contract Workforce, Embraces AI for...

Duolingo transitions from human contractors to AI for translation and content creation—streamlining...

Campaigns
CashKaro’s #CoinsVSCashback Campaign Dares Users to Choose Real Savings

CashKaro’s #CoinsVSCashback Campaign Dares Users to Choose...

CashKaro lampoons complex coin rewards with its cheeky #CoinsVSCashback ads, championing...

Business Spotlight
LG India Enlists Vantika Agrawal as Tech and Innovation Champion

LG India Enlists Vantika Agrawal as Tech and Innovation...

LG Electronics India appoints chess grandmaster Vantika Agrawal—Arjuna Award winner...

Business Spotlight
Truecaller’s Scamfeed Empowers Community to Report, Track Phone Scams

Truecaller’s Scamfeed Empowers Community to Report, Track...

Truecaller rolls out Scamfeed—an in-app community hub where users anonymously report,...

Business Spotlight
Instamart and Kalyan Jewellers Deliver Precious Coins This Akshaya Tritiya

Instamart and Kalyan Jewellers Deliver Precious Coins This...

Instamart and Kalyan Jewellers join forces to offer certified gold and silver coins—delivered...

Campaigns
DP World and Delhi Capitals Spotlight Cricket’s Transformative Power in Film

DP World and Delhi Capitals Spotlight Cricket’s Transformative...

DP World and Delhi Capitals unveil a cinematic short film celebrating cricket’s...

Campaigns
Coke Zero and Swiggy Instamart Serve Up Tiger Shroff Collaboration

Coke Zero and Swiggy Instamart Serve Up Tiger Shroff Collaboration

Coca-Cola’s Coke Zero and Swiggy Instamart team up with Tiger Shroff for dynamic...

Industry
Parle Biscuits Maintains Top Advertiser Spot in IPL After 40 Matches

Parle Biscuits Maintains Top Advertiser Spot in IPL After...

TAM Sports reports IPL 2025 ad volumes up 6%, 15% more advertisers, 20% more brands—food...

Technology
Cookie Delay or Reality Check: Is AdTech Prepped for Privacy?

Cookie Delay or Reality Check: Is AdTech Prepped for Privacy?

As third-party cookies vanish, adtech faces a crossroads: innovate with privacy-friendly...

Business Spotlight
Mandira Bedi Sweetens Deal as Healthy Mithai Co’s Brand Ambassador

Mandira Bedi Sweetens Deal as Healthy Mithai Co’s Brand...

Mandira Bedi becomes the face of Healthy Mithai Co, championing guilt-free Indian...