Nike Joins Forces with Mumbai Indians in Landmark Multi-Year Sports & Lifestyle Deal Beginning 2027

Global sportswear giant Nike has officially penned a multi-year sponsorship deal with Mumbai Indians (MI), taking over as the official kit partner for both the men’s and women’s franchises starting with the 2027 season.

This landmark collaboration goes beyond standard dynamic kit supply—it represents a deliberate convergence of high-performance athletic wear, modern sports culture, and lifestyle merchandising. Under the terms of the alliance, Nike will engineer and deliver:

• Match Kits: High-performance matchday apparel for MI men’s and women’s teams.
• Training Apparel & Gear: Custom-designed gear for players, coaching staff, and technical teams.
• Lifestyle & Fan Merchandise: Co-branded streetwear and fan collections deeply rooted in Mumbai's cultural landscape.

Driving Brand Value: Insights from Leadership

The strategic narrative behind the partnership focuses on tapping into cricket's deep cultural influence in India while extending the Mumbai Indians identity to global sports and streetwear culture.

"Cricket is woven into the heartbeat of India, and few teams capture its energy like Mumbai Indians. The club embodies the ambition and belief that make sport so powerful. That's exactly what drew Nike to this partnership..."

— Tarundeep Singh, General Manager, Nike India

Adding to the narrative, Devang Bhimjyani, Head of Reliance Sports, emphasized the larger community and cultural play:

"Mumbai Indians have always been about more than cricket. We are one family—our players, our Paltan—built on nurturing talent, backing it fearlessly and playing for a city that never stops. Together with Nike, we see an opportunity to connect cricket and culture, inspire the next generation, and take the spirit of MI and Mumbai to fans around the world."

Merchandising & Player Activation: Bridging Performance and Fan Identity

The partnership is set for an immediate roll-out behind the scenes, with MI athletes and staff transitioning into Nike training gear this month ahead of the full 2027 kit reveals.

For players like Tilak Varma—a prominent Nike athlete and star member of the Mumbai Indians roster—the collaboration represents a personal alignment of identity and performance:

"Wearing the MI colors with the Nike Swoosh will remind me of how far I’ve come—and how much more I want to achieve. Somewhere, there’s a kid in the nets dreaming of playing in blue and gold. I want them to see us and think, ‘That could be me.’"

Key Highlights for Fans & Key Stakeholders

• Unveiling Strategy: Official 2027 match jerseys for both the men's and women's squads will be revealed closer to the start of their respective 2027 seasons.
• Retail & Merchandise Strategy: Fans will gain access to an expanded retail ecosystem featuring city-inspired streetwear, training gear, and authentic team kits across digital and offline channels.