Festive Sparkle Meets Bollywood Nostalgia: KISNA Revives ‘Woh Kisna Hai’ with Shahid Kapoor & Mira Rajput Kapoor

A Nostalgic Musical Callback to Drive Brand Equity

In a strategic blend of heritage, pop culture, and festive emotion, KISNA Diamond & Gold Jewellery has unveiled its latest festive campaign starring brand ambassadors Shahid Kapoor and Mira Rajput Kapoor. The highlight of the campaign is a fresh rendition of the iconic Bollywood track ‘Woh Kisna Hai’ from the 2005 film Kisna. By reviving this beloved track, the brand seamlessly connects the title character’s cultural charm directly with its identity, setting a nostalgic tone for the festive and wedding gifting season.

The Creative Canvas: Playful Surprises & Family Bonding

The campaign video takes viewers on a warm, emotionally driven narrative centered on the joy of giving. Opening with Mira Rajput discovering a sparkling diamond necklace on her dressing table, the film unfolds into a series of candid exchanges and surprises between her and Shahid Kapoor.

Expanding beyond couple dynamics, the film captures cross-generational gifting moments—from a father and daughter to husband and wife, brother and sister, and a grandmother—before culminating in a vibrant wedding celebration. The story positions gold and diamond jewellery not just as luxury items, but as timeless tokens of affection across family relationships.

360-Degree Media Blitz Across India

To maximize reach during India’s peak shopping season, KISNA has launched an extensive multi-channel campaign spanning television, cinema, digital platforms, social media, print, and influencer networks.

The nationwide high-impact Out-of-Home (OOH) execution features over 300 billboards across major metropolitan hubs, including:

• Mumbai
• Delhi
• Bengaluru
• Hyderabad
• Kolkata

Alongside the media narrative, KISNA has introduced customer-centric incentives like a Grand Lucky Draw and a Gold Rate Protection Plan to drive retail footfall and purchase conversion.

Leadership Insights: Making Jewellery Central to Festive Gifting

• Parth Mavani, Head of Departments, KISNA Diamond & Gold Jewellery: “Our ambition is to make KISNA a brand that families instinctively turn to for life's most cherished celebrations. This festive season, we wanted to bring that vision alive on a larger canvas, with Shahid and Mira adding warmth and relatability. The campaign reflects our commitment to making jewellery an integral part of India’s gifting culture.”
• Prashant Awasthi, Chief Marketing Officer, KISNA Diamond & Gold Jewellery: “We envisioned a campaign as memorable in storytelling as it is in scale. Reprising a beloved melody with a natural connection to our brand, combined with Shahid and Mira's chemistry, gave us a distinctive creative canvas. Every element—from cinematic narrative to outdoor activations—is designed to build a lasting brand experience.”

Celebrity Perspectives: Capturing Personal Magic on Screen

• Shahid Kapoor, Actor: “The festive season is all about celebrating the people closest to us. I particularly enjoyed the playful surprises woven into the film, something that feels very natural when Mira and I are together. Bringing those moments to screen made this campaign special.”
• Mira Rajput Kapoor, Entrepreneur: “There's something beautiful about the thought behind a gift during festive times. KISNA brings that emotion alive through moments that feel warm and true to life. The playful exchanges with Shahid made the experience feel personal and memorable.”