Tag: Advertising News

Campaigns
Peter England’s “League of Legends” Merges Cricket Legacy with Sartorial Swagger

Peter England’s “League of Legends” Merges Cricket Legacy...

Peter England salutes cricket icons Kapil Dev, Sir Vivian Richards, and Harsha Bhogle...

Campaigns
Alcon’s “Switch to Precision1” Campaign Tackles Contact Lens Discomfort Head-On

Alcon’s “Switch to Precision1” Campaign Tackles Contact...

Alcon India’s “Switch to Precision1” campaign stars real wearers, highlighting superior...

Technology
ChatGPT’s New Shopping Features Turn AI Into Retail’s Personal Stylist

ChatGPT’s New Shopping Features Turn AI Into Retail’s Personal...

ChatGPT enhances its AI with built-in shopping tools: visual search, live price...

Inside Edge
Leisure Brands Go on Marketing Joy-Ride, Spend Up Thirty Percent

Leisure Brands Go on Marketing Joy-Ride, Spend Up Thirty...

Leisure brands amplify ad budgets by 30% in 2025—fueling post-pandemic pent-up travel,...

Business Spotlight
Spotify Rewards Podcasters with $100 Million Payout in Q1 2025

Spotify Rewards Podcasters with $100 Million Payout in...

Spotify pays out $100 million to podcasters in Q1 2025, expanding ad revenue share,...

Business Spotlight
Meesho Rebrands as Meesho Pvt Ltd to Strengthen Corporate Structure

Meesho Rebrands as Meesho Pvt Ltd to Strengthen Corporate...

E-commerce unicorn Meesho officially becomes Meesho Pvt Ltd, tightening governance,...

Business Spotlight
Pankaj Tripathi Joins Euro Adhesives as the New Brand Ambassador

Pankaj Tripathi Joins Euro Adhesives as the New Brand Ambassador

Euro Adhesives enlists actor Pankaj Tripathi, leveraging his trustworthy persona...

Business Spotlight
The Souled Store Acquires Redwolf to Expand Pop-Culture Merch Portfolio

The Souled Store Acquires Redwolf to Expand Pop-Culture...

The Souled Store acquires Redwolf, uniting two fan-favorite apparel brands to deliver...

Campaigns
Rashmika Mandanna Joins Comfort Family as Official Fabric-Conditioner Ambassador

Rashmika Mandanna Joins Comfort Family as Official Fabric-Conditioner...

Actress Rashmika Mandanna becomes Comfort fabric-conditioner’s vibrant new face,...

Business Spotlight
Gully Labs and Royal Enfield Debut Hunter 350-Inspired Urban Sneakers

Gully Labs and Royal Enfield Debut Hunter 350-Inspired...

Gully Labs teams with Royal Enfield to launch a limited Hunter 350 sneaker—melding...

Inside Edge
Radio City and Triton Digital Launch Global Podcast Platform “RC SWAPPR”

Radio City and Triton Digital Launch Global Podcast Platform...

Radio City teams with Triton Digital to debut RC SWAPPR, a global podcast exchange...

Campaigns
Kwality Walls Unveils The Dairy Factory: Next-Level Ice Cream Revolution

Kwality Walls Unveils The Dairy Factory: Next-Level Ice...

Kwality Walls launches The Dairy Factory, a premium ice-cream brand focused on artisanal...

Campaigns
Britannia The Laughing Cow is Now Creamier, Tastier and Better Than Ever

Britannia The Laughing Cow is Now Creamier, Tastier and...

Britannia The Laughing Cow Cheese is now creamier, tastier & made in India! Enjoy...

Campaigns
Neutrogena Enlists Shraddha Kapoor for Digital-First Skincare Campaign

Neutrogena Enlists Shraddha Kapoor for Digital-First Skincare...

Neutrogena launches “Glow Up, Game On” campaign starring Shraddha Kapoor—mixing...

Inside Edge
Apple Accelerates India Expansion with Retail, Manufacturing, and R&D Boost

Apple Accelerates India Expansion with Retail, Manufacturing,...

Apple doubles down on India: new stores in metros, deeper supply-chain investments,...

Inside Edge
Navi Mumbai Airport Sells 70% Ad Space Pre-Opening, Brands Queue

Navi Mumbai Airport Sells 70% Ad Space Pre-Opening, Brands...

Navi Mumbai International Airport pre-sells 70% of its ad inventory before June...