MBG Card Signs Pankaj Tripathi as Brand Ambassador, Launches Nationwide Digital Campaign
MBG Card has signed Pankaj Tripathi as brand ambassador and launched a nationwide campaign to promote its digital marketing automation platform for SMBs.
SociapaHQ
MBG Card, a digital marketing automation platform for small and medium businesses, has launched a nationwide digital campaign and roped in actor Pankaj Tripathi as the official brand ambassador.
The campaign is a part of the company’s new growth phase as it seeks to increase awareness of its platform among entrepreneurs and business owners across India.
Conceptualised, scripted and produced by Goosebumps Network, the campaign is designed to show how MBG Card helps businesses streamline lead generation, automate customer engagement and manage digital marketing activities more effectively.
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Check out the campaign here:
Authentic Partnership:
The campaign has a number of brand films that demonstrate the platform’s tools and services through relatable business situations that highlight how technology can enable business owners to concentrate on growth rather than the complexity of operations.
The campaign is meant to connect with India’s growing community of small and medium enterprises that are increasingly adopting digital solutions to attract and retain customers, the company said.
“We wanted a personality who represents the authenticity and practicality that defines our customer base,” commented Abhinavv Dubeyy, Founder and Chief Executive Officer of MBG Card on the partnership.
“We built MBG Card for the business owner who doesn’t have time to figure out digital, they just need it to work. Pankaj ji embodies that same no-nonsense authenticity. He speaks to every corner of India, and that’s exactly where our customers are,” Dubeyy said.
He also thanked the Goosebumps Network for helping to shape the campaign and forging the association with Tripathi.
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“Goal was to create a campaign that is real and relatable,” said Ashish J. Banka, Founder & Chief Executive Officer, Goosebumps Network.
“The order was simple: make it real. Pankaj Tripathi doesn’t need to act relatability, he is it. That’s what the story on the MBG Card called for,” Banka said.
“The platform addresses a real need for entrepreneurs and small business owners who want to navigate digital marketing better,” Tripathi said of the association.
“Across India, I meet countless entrepreneurs and business owners who work hard every day to grow their dreams. What impressed me about MBG Card is how it makes digital marketing simple and accessible for them,” he said.
The actor added that technology should simplify business operations rather than make them more complicated.
