Aman Gupta Fronts GoKwik’s First-Ever Brand Campaign

GoKwik has roped in boAt co-founder and Shark Tank India judge Aman Gupta as the face of its first-ever brand campaign. The e-commerce enablement company is looking at building wider awareness of its technology solutions among brands and consumers.

The campaign points to a major problem for online businesses- losing potential customers because of friction and delays in the buying journey. GoKwik said it has spent the past five years developing tools that help brands increase conversions, reduce returns and encourage repeat purchases.

The campaign film uses humour to show the problem. Gupta appears in a series of annoyingly slow scenarios, ranging from an eternal customer service hold loop to an unusually lengthy meditation session. The story likens such delays to the drop-offs e-commerce brands see when shoppers abandon their purchases halfway through the buying process.

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Growth Partner:

The campaign is focused on establishing GoKwik as a growth partner for online brands by helping remove friction across the customer journey and enable faster and smoother transactions.

Speaking about the association, Aman Gupta said, “I have seen the company grow and evolve over the years.

“I have always been a fan of what Chirag and his team at GoKwik have built. The conviction with which chirag has built this, the way he thinks about e-commerce problems is rare. What began as a cash on delivery solution has slowly turned into something much bigger and more significant for Indian e-commerce,” Gupta said.

He said growth isn’t always about spending more money, but often about eliminating barriers that prevent customers from completing purchases.

“Most founders think growth comes from spending more money, but that is not always true. Sometimes growth comes from removing friction and that is exactly what GoKwik is solving, by helping brands convert better, get more repeat customers, and grow kwik-er. GoKwik se zyada quick, chance hi nahi hai boss,” he said.

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Strategic Partnership:

Chirag Taneja, Co-Founder and Chief Executive Officer of GoKwik, said Gupta was a natural fit for the campaign because of his entrepreneurial journey and understanding of the challenges faced by digital businesses.

“Aman doesn't slow. Neither do we. He has built and backed companies at a pace that defines a generation of Indian entrepreneurship, and he understands this problem because he has lived it. So for us at GoKwik, this isn't just a celebrity endorsement but a deeply shared conviction,” Taneja said.

The company said GoKwik works with over 15,000 brands including Mamaearth, Levi’s, Plix, Rare Rabbit, boAt, and Shoppers Stop. The platform said it has fulfilled over 500 million orders through a shopper network of more than 200 million consumers.

GoKwik is an e-commerce enablement company providing AI-powered software solutions for customer acquisition, conversion, shipping and retention.