Ranveer Singh’s SuperYou Brings Protein-Powered Coffee To Tata Starbucks

SuperYou and Tata Starbucks have expanded their protein coffee collaboration with the launch of a new range of protein-powered beverages, including a signature drink inspired by co-founder Ranveer Singh’s personal coffee preference.

The latest offering combines Starbucks’ Brown Sugar Cinnamon Oat Iced Shaken Espresso with SuperYou’s Vanilla Protein Cold Foam.

According to the companies, the beverage features hand-shaken espresso blended with brown sugar and cinnamon flavours, topped with protein-infused cold foam.

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Protein Coffee Expands:

The launch builds on the response received for the Protein Cold Foam collaboration introduced earlier this year across Starbucks stores in India.

Commenting on the launch, Ranveer Singh described coffee as an important personal ritual and said the new beverage reflects his own preferred flavour combination.

“Starbucks signature Iced Shaken Espresso is bold, smooth, and full of character, and adding SuperYou’s vanilla protein cold foam is the perfect upgrade,” Singh said.

He added that consumers would be able to customise the beverage according to their own preferences.

Adrit Mishra said the positive response to Protein Cold Foam across Starbucks stores highlighted changing consumer preferences toward more personalised and functional beverage choices.

“Through our partnership with SuperYou and Ranveer Singh, we’re enabling small, intentional upgrades to daily coffee rituals,” Mishra said.

He added that the expanded collaboration reflects Tata Starbucks’ focus on combining taste, customisation and evolving lifestyle preferences while giving customers more ways to personalise familiar beverages.

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Protein Trends Expand:

Meanwhile, Nikunj Biyani said the company identified early on that integrating protein into habitual products such as coffee could help encourage wider consumer adoption.

“We’re excited for this ongoing journey with Starbucks, on adding even more choices on how people have their protein every day,” Biyani said.

He also mentioned that his personal favourite from the range is the mango protein foam option.

According to the companies, the collaboration reflects the growing intersection between coffee culture and protein-led lifestyle consumption trends in India.

For the food and beverage industry, the partnership highlights how brands are increasingly blending indulgence, convenience and functional nutrition to cater to younger urban consumers seeking more customisable and health-conscious café experiences.

The launch also signals how protein-enriched beverages are becoming a larger part of mainstream café menus as wellness-focused consumption patterns continue expanding across India’s organised coffee retail market.