Mr. Faisu’s ‘Garammm Masala’ – A Spicy YouTube Connected TV Hit

Faisal Shaikh, popularly known as Mr. Faisu, has launched a fresh and engaging talk show on YouTube titled ‘Garammm Masala with Faisu’, which quickly climbed the trending charts to position #7. This innovative new series perfectly mixes fiery recipes with spicy, unfiltered conversations, capturing the essence of food and banter in a way that connects deeply with viewers.

Built for Connected TV, Designed for More

Unlike many digital shows originally crafted for mobile viewing, Garammm Masala with Faisu was conceived from the ground up for YouTube’s Connected TV (CTV) platform experience. Sagar Gokhale, Co-founder at Qyuki Digital (producers of the show), explains,
“Audiences are increasingly switching to watching YouTube on their big screens—the living room TV. We wanted to build a format that felt premium, fast-paced, and perfectly suited to that environment. Garammm Masala is a 15-minute burst of entertainment with sharp editing, playful cuts, and plenty of moments people want to share.”

This approach contrasts with long, slow-paced podcasts or traditional chat shows by delivering a visually dynamic, high-retention experience optimized for TV screens.

A Unique Blend of Food and Conversation

‘Garammm Masala with Faisu’ is not your average celebrity chat show. It stems from Mr. Faisu’s personal evolution after his stint on Celebrity MasterChef, where he developed serious cooking skills and a passion for food. The show allows him to share this new facet of his personality organically with his vast fanbase.

Faisu shares,
“Cooking has become a real passion for me. We wanted a show that was fun, authentic, and something people would actually want to watch on YouTube. With great food, great guests, and no filters, Garammm Masala captures that vibe perfectly.”

Each episode showcases India’s spiciest recipes—literally and metaphorically—with Faisu whipping up fiery dishes while engaging in candid, unfiltered conversations with interesting personalities from various fields. The energy and honesty in interactions provide a refreshing viewing experience that reflects Faisu’s vibrant, easygoing style.

Star-Studded Guests and Viral Moments

The show has featured big names such as Elvish Yadav, who cooked the spicy thecha bhakri while sharing heartfelt stories and masti-filled banter. Every episode blends food preparation challenges with fun Q&A sessions, emotional moments, and playful “mirchi challenges” (spice challenges), offering viewers both entertainment and engagement.

Creator-Led, Platform-Native Content

The show’s partnership with Qyuki Digital—known for its creator-first approach—ensures that the content stays true to Mr. Faisu’s personality and audience expectations. The format is designed to leverage YouTube’s strengths, making it fully adapted to connected TVs, which now command a growing share of digital video consumption.

BuzzInContent notes how Garammm Masala capitalizes on the increasing time users spend on YouTube via smart TVs, reaching millions who prefer the comfort of watching on large screens. The creators harness this shift with short, snappy episodes that maintain attention and invite sharing.

Weekly Drops and Fan Engagement

New episodes drop weekly, creating steady buzz and anticipation among subscribers and fans. Interactive social media activities complement the show, inviting audience participation and feedback.

Mr. Faisu’s Garammm Masala stands out as a pioneer in making creator-centric content truly native to YouTube’s connected TV ecosystem. Combining food, candid conversations, and sharp production, it provides a fresh entertainment format tailored for today’s digital living rooms. As connected TV viewing continues to surge, Garammm Masala with Faisu is poised to become a must-watch series blending spice, charm, and authenticity.