Harmanpreet Kaur Extends Brand Partnership with CREX for Third Straight Year
Indian women's cricket captain Harmanpreet Kaur extends her endorsement deal with sports platform CREX for a third consecutive year, driving digital fan engagement and women's cricket visibility.
Sandhya
Indian women’s cricket captain Harmanpreet Kaur has officially renewed her partnership with cricket information platform CREX for a third consecutive year. Effective August 10, 2026, the extended deal reinforces the platform’s focus on elevating women’s cricket and deepening fan connections across digital platforms.
Key Highlights of the Extended Partnership
Under the renewed agreement, Kaur will remain the face of CREX across multiple touchpoints throughout the upcoming season:
- Digital Campaigns: Leading multi-platform promotional and multimedia drives.
- Fan Engagement: Spearheading interactive initiatives designed to connect fans directly with the sport.
- Branded Content: Featuring in exclusive digital series, player insights, and platform features.
Elevating Women's Cricket Visibility
The renewal comes at a time of surging global viewership and interest in women’s cricket. CREX has expanded its platform capabilities to match this momentum, providing dedicated ball-by-ball commentary, live scores, editorial coverage, and player data analytics for women's fixtures on par with major men's events.
"Our continued association with Harmanpreet reflects not only our admiration for her leadership but also our long-term commitment to ensuring the women's game receives the visibility, engagement and recognition it has earned."— Purushotam Rawat, CEO of CREX
Shared Vision for the Future
Expressing her enthusiasm for the ongoing alliance, Harmanpreet Kaur highlighted the importance of sustained commercial and institutional support for the women's game.
"It's always special to continue a partnership built on shared values and a genuine passion for the game. CREX has consistently championed women's cricket and helped bring fans closer to our journeys, both on and off the field."— Harmanpreet Kaur, Indian Cricket Captain
