Visage Lines Personal Care Pvt. Ltd. Strengthens Leadership Architecture to Drive the Next Phase of Brand and Digital Commerce Growth
Varun Gupta appointed as Chief Marketing Officer, Bombay Shaving Company, to lead brand building and D2C growth across Bombay Shaving Company and Bombae
Sandhya
National, 25th September, 2026: Visage Lines Personal Care Pvt. Ltd., the parent company of Bombay Shaving Company, Bombae and 100Days, today announced key leadership appointmentsthat strengthen its organisational structure across brand building and digital commerce, as the company enters its next phase of growth. Varun Gupta, previously Chief Growth Officer, has been appointed to Chief Marketing Officer, Bombay Shaving Company, while Jasmeet Singh joins as Senior Vice President- Ecommerce, Visage Lines Personal Care Pvt. Ltd The appointments bring sharper leadership focus to two critical areas of the business, building differentiated consumer brands and scaling digital commerce across the portfolio.
In his new role as Chief Marketing Officer, Bombay Shaving Company, Varun Gupta will lead brand building across categories and drive the evolution of Bombay Shaving Company and Bombae, with a strong focus on strengthening their D2C businesses. Varun has been with the company as Chief Growth Officer and Category Head, where he led the Trimmers product innovations and marketing. Business grew 25X and BSC is India’s #2 brand in Men’s Trimmers. He also grew the Online business 10X while turning it profitable. He has prior experience with Pepsico and HUL and has built businesses like Too Yumm! and The Gift Studio from scratch for the RP-Sanjiv Goenka Group
With brand and consumer strategy at the core of Varun’s mandate, Jasmeet Singh will build the next phase of Visage Lines’ digital commerce ecosystem as the Senior Vice President, Ecommerce. Bringing over 14 years of experience across ecommerce, D2C, commercial development and channel sales, Jasmeet has held leadership roles across L'Oréal, Reckitt, Glanbia Performance Nutrition and Kenvue, working across consumer and personal care businesses. In his new role, he will lead ecommerce for the Visage portfolio across marketplaces, quick commerce and beauty commerce platforms, with a focus on strengthening channel strategies, unlocking new opportunities and building scale across the company's brands.
Commenting on his new role, Varun Gupta, Chief Marketing Officer, Bombay Shaving Company, said, “The opportunity ahead for Bombay Shaving Company is to build on the strong equity we have created by being bold and defiant of the category and societal codes over the past few years. Consumers have embraced us with open arms and our culture-coded approach is what makes us distinctive. As we scale Bombay Shaving Company and Bombae, the opportunity now is to turbocharge this beyond the top urban centres and build a unified voice that cuts across grooming and other categories and brands. Our focus will be on deepening our consumer connect and sharpening our brand propositions to make them culturally relevant, differentiated and commercially strong. Excited for what’s ahead.”
Commenting on his appointment, Jasmeet Singh, Senior Vice President, Ecommerce, Visage Lines Personal Care Pvt. Ltd., said, "Digital commerce is increasingly shaping how consumers discover, evaluate and purchase personal care products, making it an important growth lever for brands at scale. Visage Lines has a strong and diverse portfolio, with significant opportunities to build greater depth across marketplaces, quick commerce and beauty commerce. My focus will be on creating sharper channel strategies and building win-win propositions for consumers, customers and the brands, with a strong impetus on outside-in learning. We will focus on strengthening the ecommerce ecosystem across the portfolio and building sustainable digital businesses as Visage Lines enters its next phase of growth.”
With Bombay Shaving Company, Bombae and 100Days, Visage Lines has built a portfolio spanning men's grooming, women's hair removal and hair styling, with brands reaching consumers across D2C, marketplaces, quick commerce, beauty commerce and offline retail. As the portfolio continues to expand, the company is investing in stronger organisational capabilities and dedicated leadership across key growth engines. The strengthened leadership structure will enable Visage Lines to bring greater focus to brand building, consumer engagement and digital commerce, while creating a more integrated foundation for the long-term growth of its brands.
About Visage Lines Personal Care
Founded in June 2016 by former McKinsey consultant Shantanu Deshpande, Bombay Shaving Company has quickly risen to prominence in the personal care and grooming industry in India. Today, Bombay Shaving Company, along with their women's brand Bombae continues to strengthen its position as the preferred hair removal and styling brand for a new generation of Indian consumers, with a clear focus on quality, customer satisfaction, and innovation. The company currently clocks an annualized revenue of ~INR 650 Cr. and is growing at a rate of ~20% quarter over-quarter, with presence across all major online platforms and national retail chains.
