Go Colors Appoints Shraddha Kapoor as First Brand Ambassador
Go Colors has named Shraddha Kapoor as its first brand ambassador and launched a new campaign focused on comfort-first fashion.
SociapaHQ
Women’s bottomwear brand Go Colours has roped in actor Shraddha Kapoor as its first ever brand ambassador. This is the company’s first celebrity endorsement to strengthen its brand positioning and deepen its connect with consumers.
The announcement comes at a time when the brand is entering the next phase of its growth, having expanded its retail footprint to over 750 exclusive brand stores across India.
The partnership kicks off with a new brand campaign, ‘Life Moves In Your Comfort Zone’ that positions comfort as the foundation of everyday fashion. The campaign challenges the idea that growth only occurs outside of one’s comfort zone, instead celebrating confidence and self-expression through comfortable clothing.
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Check out the campaign here:
Brand Partnership:
The company was originally known for leggings but over the years has expanded its portfolio to include trousers, denims, cargos, joggers, skirts, palazzos, culottes and athleisure wear catering to the evolving consumer preferences.
Talking about the association, Shraddha Kapoor said that comfort is at the core of her personal style and the brand’s philosophy was very similar to hers.
“Comfort has always been a huge part of my choice in what I wear. “I love how Go Colours has developed their brand around what women really need for their everyday wardrobes,” she said.
“ This appointment is an important milestone for the brand as it continues to build a comfort-first apparel identity,” said Go Colours Chief Marketing Officer Vatsal Koolwal.
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