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Campaigns
Lee Know of Stray Kids Named Gucci Global Brand Ambassador

Lee Know of Stray Kids Named Gucci Global Brand Ambassador

Gucci appoints Stray Kids’ Lee Know as global ambassador, blending K-pop influence...

Campaigns
Lava Urges Smart Choices With “Brain Ki Suno” Campaign

Lava Urges Smart Choices With “Brain Ki Suno” Campaign

Lava’s “Brand Ki Nahi, Brain Ki Suno” campaign promotes logic-first smartphone buying...

Campaigns
Rapido’s Food Delivery Launch: A Jio Moment for India?

Rapido’s Food Delivery Launch: A Jio Moment for India?

Rapido’s Ownly app challenges Zomato-Swiggy with low fees, promising cheaper food...

Campaigns
NeoNiche Crafts Immersive Brand Refresh for Butterfly Appliances

NeoNiche Crafts Immersive Brand Refresh for Butterfly Appliances

NeoNiche partners with Butterfly Appliances to deliver immersive brand refresh and...

Campaigns
La Pink, Parineeti Chopra Champion Clean Beauty for Lips

La Pink, Parineeti Chopra Champion Clean Beauty for Lips

La Pink and Parineeti Chopra launch microplastic-free Strawberry Lip Balm, blending...

Campaigns
Zoho’s “It Takes Time” Celebrates 30 Years of Growth

Zoho’s “It Takes Time” Celebrates 30 Years of Growth

Zoho’s “It Takes Time” campaign highlights its 30-year journey, focusing on patience,...

Campaigns
Centerfruit’s AI Voice Challenge Brings Fun to Rural India

Centerfruit’s AI Voice Challenge Brings Fun to Rural India

Centerfruit’s AI-powered voice challenge connects rural India, using feature phones...

Campaigns
World Super Kabaddi League Aims to Take Kabaddi Global

World Super Kabaddi League Aims to Take Kabaddi Global

WSKL launches in 2026, uniting 30 countries to make Kabaddi a global sport and push...

Campaigns
HDFC Life’s New Campaign Inspires East India to Plan Ahead

HDFC Life’s New Campaign Inspires East India to Plan Ahead

HDFC Life’s new campaign with Abir Chatterjee urges East India to enjoy today while...

Campaigns
Beckham and Damon’s Stella Ad Turns Collecting Into Comedy

Beckham and Damon’s Stella Ad Turns Collecting Into Comedy

Stella Artois reunites Beckham and Damon for a collectible chalice campaign blending...

Campaigns
HelpAge India’s “Walk In My Shoes” Bridges Generations

HelpAge India’s “Walk In My Shoes” Bridges Generations

HelpAge India’s #WalkInMyShoes campaign sparks empathy, urging youth to understand...

Campaigns
Truecaller Play Launches Interactive Ads for Mobile Brands

Truecaller Play Launches Interactive Ads for Mobile Brands

Truecaller Play debuts interactive, video-first mobile ads, helping brands engage...

Campaigns
NIVEA India Rides Pop Culture Wave With Dual Campaigns

NIVEA India Rides Pop Culture Wave With Dual Campaigns

NIVEA India’s new campaigns tap Squid Game and F1: The Movie, blending pop culture...

Business Spotlight
From SEO to GEO: Marketers Face the AI Search Revolution

From SEO to GEO: Marketers Face the AI Search Revolution

AI-driven GEO is reshaping search. Marketers must adapt content for answer engines,...

Campaigns
Google’s Doppl App Lets You Virtually Try On Any Outfit

Google’s Doppl App Lets You Virtually Try On Any Outfit

Google’s Doppl app uses AI to let users virtually try on outfits, share looks, and...

Campaigns
Prajakta Koli Brings Monsoon Magic to Bata Floatz

Prajakta Koli Brings Monsoon Magic to Bata Floatz

Prajakta Koli stars as quirky reporter in Bata Floatz campaign, highlighting comfort...