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Campaigns
Bridgerton Season Four Is Quietly Rewriting Shopping Behaviour

Bridgerton Season Four Is Quietly Rewriting Shopping Behaviour

Bridgerton Season Four is influencing shopping habits as brands tap into Regency...

Technology
Snap Spins Off Specs Inc To Give Smart Eyewear Its Own Spotlight

Snap Spins Off Specs Inc To Give Smart Eyewear Its Own...

Snap establishes Specs Inc as a standalone smart eyewear business, aiming to scale...

Campaigns
Rajnigandha Celebrates Craft Over Claims In New Television Film

Rajnigandha Celebrates Craft Over Claims In New Television...

Rajnigandha’s latest TVC shifts focus to its meticulous blending process, using...

Campaigns
Thyrocare Brings Preventive Health To Spotlight With Madhuri Dixit

Thyrocare Brings Preventive Health To Spotlight With Madhuri...

Thyrocare appoints Madhuri Dixit as brand ambassador to strengthen conversations...

Campaigns
Why Insta Help Is Becoming The New Urban Household Essential

Why Insta Help Is Becoming The New Urban Household Essential

Insta Help reflects how urban Indian households are embracing on demand domestic...

Campaigns
Old Hindi Songs Find New Life In Modern Advertising Playbooks

Old Hindi Songs Find New Life In Modern Advertising Playbooks

Indian advertisers are reviving classic Hindi film songs to trigger nostalgia, emotional...

Campaigns
Godrej Brings Handloom Care Into The AI Washing Era

Godrej Brings Handloom Care Into The AI Washing Era

Godrej launches AI powered washing machines designed for handloom fabrics, blending...

Campaigns
Philips India Styles Gen Z Appeal With Rasha Thadani Partnership

Philips India Styles Gen Z Appeal With Rasha Thadani Partnership

Philips India appoints Rasha Thadani as hair styling ambassador, launching a digital...

Campaigns
GIVA Turns Green Flags Into Silver Proofs This Valentine’s Season

GIVA Turns Green Flags Into Silver Proofs This Valentine’s...

GIVA’s Valentine’s film uses humour and satire to decode modern love, showing how...

Industry
Marico Turns Up Marketing Heat With Bigger Q3 Ad Push

Marico Turns Up Marketing Heat With Bigger Q3 Ad Push

Marico reports a 14.7 percent year on year rise in Q3 FY26 ad spends, signalling...

Campaigns
When Courage Comes Naturally, Even Children Become Quiet Heroes

When Courage Comes Naturally, Even Children Become Quiet...

Dabur Red’s Republic Day film celebrates instinctive courage in children, reminding...

Campaigns
Spykar Salutes Real Changemakers Who Keep India Moving Forward

Spykar Salutes Real Changemakers Who Keep India Moving...

Spykar marks Republic Day with a changemaker led digital campaign celebrating Indians...

Campaigns
Bharat Gupta Launches ToBe Online for Ethical and Responsible Content

Bharat Gupta Launches ToBe Online for Ethical and Responsible...

Media veteran Bharat Gupta introduces ToBe Online, a pioneering initiative designed...

Campaigns
Samantha Ruth Prabhu Joins Good Game as Global Brand Ambassador

Samantha Ruth Prabhu Joins Good Game as Global Brand Ambassador

Tollywood icon Samantha Ruth Prabhu joins Good Game as Global Ambassador, bridging...

Campaigns
Instamart Stops Racing The Clock, Starts Solving Real Daily Needs

Instamart Stops Racing The Clock, Starts Solving Real Daily...

Instamart latest ad campaign , quick commerce marketing India , EverydayConvenience...

Campaigns
SUGAR Tests Lipstick Where Sweat Leaves No Excuses

SUGAR Tests Lipstick Where Sweat Leaves No Excuses

SUGAR Cosmetics puts its long stay lipstick through an unscripted marathon test,...