Lexpure Ropes in Kareena Kapoor for Campaign Highlighting RO Component Quality
Lexpure has launched a digital campaign featuring Kareena Kapoor to raise awareness about the role of internal RO components in water purification performance and quality.
SociapaHQ
Water purification components manufacturer Lexpure has launched a new digital campaign featuring actor Kareena Kapoor, aiming to spotlight the often-overlooked role of internal RO purifier components in determining water quality and purification performance.
Through the campaign, the company will educate consumers and industry about the importance of component quality in reverse osmosis (RO) systems and present internal components as a critical factor to guarantee effective water purification.
The company said the initiative aims to create awareness about the RO components category, which generally gets less consumer attention than finished water purifier brands.
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Check out the campaign here:
Quality Matters:
Speaking on the campaign, Shreyansh Shah, CEO, Lexpure said, “The performance of any RO system is largely dependent on the reliability and quality of its internal components.
“At Lexpure, we believe the true performance of any RO system depends on the quality of the components inside it. Across India, the RO industry and service network are growing rapidly, but one of the biggest challenges continues to be the use of untested and unreliable components,” Shah said.
He added that while a purifier may appear effective externally, the quality of its internal components can directly influence water purification performance, water quality and consumer health.
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The campaign leverages Kareena Kapoor to create awareness for the category and also reiterate the importance of component quality in overall efficiency and reliability of water purification systems.
With the digital initiative, Lexpure hopes to enhance visibility for the RO components segment, and encourage more informed decision-making amongst consumers, manufacturers and service providers within the water purification ecosystem.
