Mondelez India Brings Viral Dubai Chocolate Trend to India With Cadbury Dairy Milk Silk Launch
Mondelez India has launched Cadbury Dairy Milk Silk Dubai Chocolate, a limited-edition offering inspired by the globally popular Kunafa dessert.
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Mondelez India introduces Cadbury Dairy Milk Silk Dubai Chocolate, extending its premium chocolate offerings and delivering the globally loved Dubai-style Kunafa chocolate experience to Indian consumers.
The limited edition is inspired by Dubai’s viral Kunafa chocolate, a dessert that has taken the world by storm for its combination of crispy kadayfi pastry and rich pistachio crème. The trend has been a hot topic on social media platforms and dessert menus around the world.
The new launch re-imagines the flavour profile of Cadbury Dairy Milk Silk for the Indian market with the signature smoothness of Silk chocolate combined with a filling of crunchy kadayfi pastry and pistachio crème.
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Dubai-Inspired Indulgence:
On the launch, Nitin Saini, Vice President- Marketing, Mondelez India said, “The brand saw an opportunity to bring one of the world’s most talked about dessert experiences to Indian consumers.
“Cadbury Dairy Milk Silk has always been about delivering the most indulgent chocolate experiences to our consumers. When we saw the phenomenal love for Dubai’s famous Kunafa chocolate around the world, we knew Silk was the perfect canvas to bring that experience to India,” Saini said.
He added that the company has recreated the key elements that made the dessert a global sensation, including the crunch of kadayfi and the richness of pistachio crème, while retaining the distinctive taste and texture associated with Cadbury Dairy Milk Silk.
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The new chocolate bar features a layered filling beneath the classic Silk chocolate shell, offering a multi-textural experience that blends crispness, creaminess and smooth chocolate.
This launch forms part of a larger plan by Cadbury Dairy Milk Silk to introduce premium and global flavours to the Indian people. Over the years the brand has built its identity around indulgence and gifting while constantly experimenting with new formats and flavours.
Cadbury Dairy Milk Silk Dubai Chocolate is available at the price of ₹550 for a limited period at select retail outlets and leading quick-commerce platforms across India.
