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Campaigns
Zoya Unveils 'Whispers from the Valley' Campaign Celebrating Kashmir’s Beauty

Zoya Unveils 'Whispers from the Valley' Campaign Celebrating...

Zoya's 'Whispers from the Valley' campaign, featuring Sonam Kapoor, captures Kashmir's...

Campaigns
VML Revamps 'Breathless' for Tirupati Oils Festive Health Campaign

VML Revamps 'Breathless' for Tirupati Oils Festive Health...

Tirupati Oils and VML reimagine 'Breathless' by Siddharth Mahadevan, promising consumers...

Campaigns
Dove and Taapsee Pannu Launch 'Reclaim Your Curls' Campaign

Dove and Taapsee Pannu Launch 'Reclaim Your Curls' Campaign

Dove’s 'Reclaim Your Curls' campaign with Taapsee Pannu empowers women to embrace...

Campaigns
OPPO Launches 'Tum Jagmagao' Diwali Campaign Featuring Ranbir and Jitendra

OPPO Launches 'Tum Jagmagao' Diwali Campaign Featuring...

OPPO India's 'Tum Jagmagao' Diwali campaign starring Ranbir Kapoor and Jitendra...

Campaigns
Chinese Wok’s “Chinese Bole Toh, Chinese Wok” Campaign Ignites India’s Tastebuds

Chinese Wok’s “Chinese Bole Toh, Chinese Wok” Campaign...

Chinese Wok’s bold new campaign anchors itself in desi-Chinese identity, drawing...

Campaigns
Lotto Rewrites Sportswear Culture With ‘Happy Feet’ Sneaker Spotlight Movement

Lotto Rewrites Sportswear Culture With ‘Happy Feet’ Sneaker...

Lotto’s ‘Happy Feet’ campaign, under Agilitas Sports, spotlights sneakers as joyful...

Technology
American Express Launches ‘Amex Ads’ Platform To Revolutionise Digital Brand Targeting

American Express Launches ‘Amex Ads’ Platform To Revolutionise...

American Express unveils Amex Ads, a digital advertising platform leveraging first-party...

Campaigns
Pepe Jeans London’s New Campaign Showcases Denim’s Style, Comfort, and Versatility

Pepe Jeans London’s New Campaign Showcases Denim’s Style,...

Pepe Jeans London unveils its Autumn-Winter 2025 campaign ‘Get Great Denim,’ highlighting...

Analysis
Riding the Festive Wave: Nykaa’s Q2 GMV Growth Hits a New High

Riding the Festive Wave: Nykaa’s Q2 GMV Growth Hits a New...

Nykaa’s Q2 FY2026 GMV hits a notable 30% rise, driven by early festive season demand,...

Campaigns
Spreading Smiles: Vithoba’s New Campaign Makes Every Smile A Joyful Victory

Spreading Smiles: Vithoba’s New Campaign Makes Every Smile...

Vithoba Healthcare’s #HarSmileEkJeetHai campaign, launched on World Smile Day, celebrates...

Campaigns
Miraggio’s ‘The Invite’ Campaign Celebrates Festive Stories, Style, and Quirky Glamour

Miraggio’s ‘The Invite’ Campaign Celebrates Festive Stories,...

Miraggio’s ‘The Invite’ campaign unveils nearly 20 festive bag styles, celebrates...

Campaigns
Maggi Roasted by Veeba’s Wok Tok in Bold Print Ad

Maggi Roasted by Veeba’s Wok Tok in Bold Print Ad

Veeba launches Wok Tok ad subtly taunting Maggi, promoting its healthier noodle...

Campaigns
MakeMyTrip’s ‘Villian Mat Bano’ Campaign Shines With Bollywood Icons and Insights

MakeMyTrip’s ‘Villian Mat Bano’ Campaign Shines With Bollywood...

MakeMyTrip’s witty new campaign, ‘Villian Mat Bano,’ turns travel woes into humor,...

Campaigns
Kingfisher Water Electrifies Fans with Acapella Jam Featuring Argentina’s Football Legends

Kingfisher Water Electrifies Fans with Acapella Jam Featuring...

Kingfisher Water reinvents its iconic ‘O La La Leo’ with an acapella twist featuring...

Campaigns
Sachin Tendulkar’s TENXYOU Champions Play for All Ages and Communities

Sachin Tendulkar’s TENXYOU Champions Play for All Ages...

TENXYOU, co-created by Sachin Tendulkar, launches cinematic films redefining sports...

Business Spotlight
Spotify Joins Yahoo DSP, Elevating Omnichannel Ad Experiences With Audio Power

Spotify Joins Yahoo DSP, Elevating Omnichannel Ad Experiences...

Yahoo DSP’s new partnership with Spotify gives advertisers direct, programmatic...