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Campaigns
Popeyes India Launches New Campaign With Rashmika Mandanna To Push Bold Flavours

Popeyes India Launches New Campaign With Rashmika Mandanna...

Popeyes India appoints Rashmika Mandanna as brand ambassador and launches ‘BORING...

Campaigns
Oberoi Realty Film Shows How Mothers Quietly Shape The Feeling Of Home

Oberoi Realty Film Shows How Mothers Quietly Shape The...

Oberoi Realty’s Mother’s Day film highlights mothers as the unseen force shaping...

Campaigns
Lay’s Uses Scaled Fan Intimacy To Shape World Cup Campaign

Lay’s Uses Scaled Fan Intimacy To Shape World Cup Campaign

Lay’s expands its World Cup campaign with celebrity-led watch parties and WhatsApp...

Campaigns
Mothercare Launches New Campaign With Yami Gautam Dhar On Real Motherhood Journeys

Mothercare Launches New Campaign With Yami Gautam Dhar...

Mothercare partners with Yami Gautam Dhar for its ‘You Do Mom Your Way’ campaign.

Technology
Meta Plans to Launch Personalized AI Agents for Everyday Tasks Across 3 Billion Users

Meta Plans to Launch Personalized AI Agents for Everyday...

Meta is developing personalized AI agents to handle everyday tasks for billions...

Industry
Panini Launches FIFA 365 Adrenalyn XL 2026 Trading Cards in India via Instamart

Panini Launches FIFA 365 Adrenalyn XL 2026 Trading Cards...

Panini launches FIFA 365 Adrenalyn XL 2026 trading cards in India via Instamart,...

Campaigns
Rashmika Mandanna Joins Lux As Brand Ambassador

Rashmika Mandanna Joins Lux As Brand Ambassador

Lux appoints Rashmika Mandanna as its new brand ambassador, marking a shift in its...

Campaigns
Adobe Express Teams Up With Sunil Grover for New ‘Jhatphat Fatafat’ Campaign

Adobe Express Teams Up With Sunil Grover for New ‘Jhatphat...

Adobe Express launches a new campaign with Sunil Grover, focusing on easy design...

Campaigns
Nykaa Converts Bandra Fort Into a Live Canvas for ‘Concern Week: Pigmentation’

Nykaa Converts Bandra Fort Into a Live Canvas for ‘Concern...

Nykaa launches Concern Week with a Bandra Fort activation focusing on pigmentation....

Campaigns
Fox Sports Builds World Cup Fever With Bold “What If” Fantasy

Fox Sports Builds World Cup Fever With Bold “What If” Fantasy

Fox Sports launches “Miracle”, a campaign imagining a US World Cup win to build...

Technology
Instagram Tests Optional “AI Creator” Label to Boost Transparency on AI-Generated Content

Instagram Tests Optional “AI Creator” Label to Boost Transparency...

Instagram is testing an optional AI creator label for profiles and posts, aiming...

Technology
AI Firms Should Pay “Robot Minimum Wage” to Curb Job Losses, Says Industry Leader

AI Firms Should Pay “Robot Minimum Wage” to Curb Job Losses,...

AI firms may face a “robot wage” as concerns grow over job losses and automation.

Campaigns
Prega News X Yes Madam Roll Out ‘Pregmadam’ For Mother’s Day

Prega News X Yes Madam Roll Out ‘Pregmadam’ For Mother’s...

Prega News partners with Yes Madam to launch Pregmadam, offering at home wellness...

Sports
FIFA Rejects $20 Million JioStar Bid for 2026 World Cup Broadcast Rights in India

FIFA Rejects $20 Million JioStar Bid for 2026 World Cup...

FIFA rejects JioStar’s $20 million bid for 2026 World Cup rights in India, leaving...

Campaigns
Bella Hadid Stars in Prada’s New Spring 2026 Campaign

Bella Hadid Stars in Prada’s New Spring 2026 Campaign

Bella Hadid leads Prada’s Spring 2026 campaign as fashion shifts toward more instinctive...

Inside Edge
Wendy’s India Introduces Teriyaki Burgers, Blending Japanese Flavours With Indian Tastes

Wendy’s India Introduces Teriyaki Burgers, Blending Japanese...

Wendy’s India launches its Teriyaki Burger range with an anime-led campaign targeting...