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Industry
Ogilvy Expands Sports Marketing Push With Article 41 Partnership

Ogilvy Expands Sports Marketing Push With Article 41 Partnership

Ogilvy expands its Sports & Entertainment division after WPP invests in Article...

Technology
Meet Gabi the Humanoid Robot Monk Joining Buddhist Rituals In Seoul

Meet Gabi the Humanoid Robot Monk Joining Buddhist Rituals...

A Seoul temple has introduced Gabi, a humanoid robot monk designed to modernise...

Campaigns
IndusInd Bank Turns Fixed Deposits Into a Humour Led Campaign

IndusInd Bank Turns Fixed Deposits Into a Humour Led Campaign

IndusInd Bank launches ‘Fixed Bhi, Fabulous Bhi’ campaign using humour to promote...

Sports
FIFA World Cup Broadcast Deals Remain Uncertain In India and China

FIFA World Cup Broadcast Deals Remain Uncertain In India...

FIFA World Cup 2026 broadcast deals remain unresolved in India and China weeks before...

Technology
Instagram Turns Off End To End Encryption What It Means For Your DMs

Instagram Turns Off End To End Encryption What It Means...

Instagram is removing end-to-end encryption from direct messages globally after...

Technology
Google Expands AI Search Features To Highlight Websites And Creator Voices

Google Expands AI Search Features To Highlight Websites...

Google launches five new AI Search updates focused on website discovery, creator...

Industry
JioHotstar And Swiggy Bring In Stream Food Ordering To 37 Million Cricket Fans

JioHotstar And Swiggy Bring In Stream Food Ordering To...

JioHotstar and Swiggy launch in-stream food ordering used by 37 million cricket...

Campaigns
Glitchez Launches ‘Drip So Lethal’ Campaign With CarryMinati

Glitchez Launches ‘Drip So Lethal’ Campaign With CarryMinati

Glitchez on Myntra FWD launches a Gen Z fashion campaign with CarryMinati and meme-style...

Industry
Meesho Spends ₹990 Crore On AI Advertising To Drive 264 Million User Growth

Meesho Spends ₹990 Crore On AI Advertising To Drive 264...

Meesho spent ₹990 crore on AI advertising and promotions in FY26 to drive user and...

Industry
Zee Sues Nykaa Over Alleged Use Of Copyrighted Music In Instagram Reels

Zee Sues Nykaa Over Alleged Use Of Copyrighted Music In...

Zee Entertainment has sued Nykaa over the alleged unauthorised use of copyrighted...

Campaigns
Toyota Launches Multi Campaign EV Push To Win Over Everyday Drivers

Toyota Launches Multi Campaign EV Push To Win Over Everyday...

Toyota launches a multi-platform campaign to expand EV appeal across different consumer...

Analysis
Brands That Found Their Own Red Carpet At The 2026 Met Gala

Brands That Found Their Own Red Carpet At The 2026 Met...

Brands used memes, mascots and social media trends to tap into Met Gala 2026 buzz.

Campaigns
DLF Malls Launches Summer Up Campaign With Fashion Edits And AI Experiences

DLF Malls Launches Summer Up Campaign With Fashion Edits...

DLF Malls launches its ‘Summer Up’ campaign with curated fashion edits and AI-led...

Technology
Apple Settles iPhone AI Lawsuit With $250 Million Consumer Payout

Apple Settles iPhone AI Lawsuit With $250 Million Consumer...

Apple agrees to a $250 million settlement over claims it misled iPhone buyers about...

Campaigns
Ajio’s Mother’s Day Campaign Turns The Iconic Chappal Into A Gifting Lesson

Ajio’s Mother’s Day Campaign Turns The Iconic Chappal Into...

Ajio’s Mother’s Day campaign uses humour and the iconic ‘mom chappal’ to call out...

Campaigns
Flipkart Minutes Campaign Turns Cricket Season Into A Play On Everyday Savings

Flipkart Minutes Campaign Turns Cricket Season Into A Play...

Flipkart Minutes launches a cricket-themed campaign focused on savings and quick...