Dentsu's Merkle B2B and Posterscope India launch the 'Lenovo-F1' 3D anamorphic campaign.
The campaign aims to raise the brand's profile as a provider of solutions and services by targeting IT decision-makers and tech optimists who are Formula 1 fans.
Priya
Merkle B2B, dentsu's B2B marketing agency, has launched a 3D anamorphic campaign for Lenovo in collaboration with Posterscope India, repositioning the brand as a global leader in technology and innovation. The 'Lenovo-F1®' campaign aimed to elevate the brand's perception as a solutions and services provider by targeting IT decision-makers and tech optimists who are Formula 1 fans.
Posterscope India, dentsu India's Out-of-Home (OOH) specialist agency, has used exclusive and personalized digital screens at prominent advertising locations including Mumbai, Delhi, and Bangalore airports. These cities are major tech and business hubs, making them ideal for reaching the campaign's target audience.
The 'Lenovo F1' campaign made use of 3D anamorphic billboards to create eye-catching displays that drew viewers in and had a strong impact. These visuals demonstrated the brand's commitment to advanced technology and reinforced its position as an innovator. This impressive campaign, which ran from September 15 to October 10, 2023, provided an opportunity for the brand to leave a lasting impression and emphasize its message of technological innovation.
Merkle B2B is Lenovo's official agency, in charge of strategy, planning, and purchasing, with a focus on combining data, assessing performance, and utilizing paid media.
Imtiyaz Vilatra, managing director of Posterscope India, commented on the campaign, saying, "We are thrilled to introduce the Lenovo F1 campaign, highlighting the brand's unwavering commitment to innovation while setting a new standard for imaginative and strategic outdoor advertising." Our goal with this campaign is to inspire people to easily forge, unite, and collaborate in an increasingly digitalized world."
"This activation perfectly aligns with our network's core values of forward-thinking and innovation," said Anubhav Tyagi, client partner at Merkle B2B India. What makes this even more unique is the innovative technology used to highlight the collaboration of two brands — Lenovo and F1, both of which are at the cutting edge of technology and innovation!"
