Celebrates Team India's Olympic Aspiration with #DeshkaGeetAtOlympics Campaign

As the Indian contingent gears up for the 2024 Olympics in Paris, the Adani Group has launched the #DeshkaGeetAtOlympics campaign to support and celebrate the nation's athletes. This campaign, centered around a powerful film, highlights the relentless dedication of Indian athletes who aspire to hear the national anthem played in their honor.

The film captures the rigorous training and determination of India’s top sporting talent as they prepare to surpass the record medal haul from the Tokyo Olympics, where India won 7 medals. The Adani Group, committed to elevating India's sporting ecosystem, aims to develop the next generation of champions and support them in international competitions like the Commonwealth Games, Asian Games, and the Olympics.

Since 2016, Adani has supported over 28 athletes across various sports, including boxing, wrestling, tennis, javelin throw, and more. Notable beneficiaries include Commonwealth Games gold medalists Ravi Kumar Dahiya, Deepak Punia, and boxer Amit Panghal, who also won medals at the Tokyo Olympics and the Asian Games.

Sanjay Adesara, CBO of Adani Sportsline, expressed, “At Adani Sportsline, we extend our best wishes to our champion athletes. We are fully committed to supporting them in their quest for excellence at the highest level in sport. While they strive for the top prize, we must support, cheer, and motivate them.”