Tata Motors promotes stress-free business in latest campaign

Tata Motors has unveiled its latest digital campaign, titled ‘Karo Business Tension Free’. The initiative aims to raise awareness about the advantages of subscribing to an Annual Maintenance Contract (AMC) service, with a focus on highlighting Tata Motors’ AMC offering as an optimal solution for ensuring stress-free operations through systematic vehicle maintenance.

Mr. Shubhranshu Singh, Chief Marketing Officer of Tata Motors Commercial Vehicles, emphasized the company's dedication to delivering not only superior vehicles but also solutions that guarantee customers total peace of mind. He described the ‘Karo Business Tension Free’ campaign as a seamless blend of emotive storytelling and relatable scenarios, with each film uniquely showcasing how AMC ensures hassle-free business operations—an aspect often overlooked in after-sales service. The campaign's objective is to instill confidence in customers, encouraging them to consider AMC as an ideal solution for their long-term business needs.

Backed by extensive customer research, the campaign responds to the increasing demand for reduced downtime, priority service, and assured quality among customers seeking AMC services. Tata Motors' AMC service, centered on reliability, responsiveness, and quality assurance, is spotlighted as the cornerstone of the campaign. Through a series of six short digital films, the campaign introduces viewers to the benefits of opting for an AMC service in a distinctive style. Each film features a campaign protagonist educating viewers on the importance of systematic vehicle maintenance and highlighting the unique selling propositions (USPs) of Tata Motors’ AMC service.