Cheil X Debuts MG Comet's Urban Smart EV Campaign

Cheil X has introduced a new campaign for MG Comet, portraying it as a street-smart vehicle suited for modern urban mobility. 

“The MG Comet EV is designed for city demands, equipped with features that make navigating narrow lanes and tricky turns effortless. It offers a 'Big Inside Compact Outside' advantage and technology to handle daily challenges, providing a refreshing perspective on city driving,” said Udit Malhotra, Head of Marketing at JSW MG Motor India.

The campaign includes three slice-of-life films set in the urban jungle, each showing the Comet overcoming city obstacles with ease. The first film humorously highlights its easy parking feature, while the other two emphasize its spaciousness, advanced tech, and maneuverability in crowded streets. These films collectively demonstrate that the MG Comet EV's design, technology, smart space, and features make it the ideal street-smart car.