Adglobal360 secures HTech's digital marketing contract

AdGlobal360 (AGL), a leading MarTech company and a member of Hakuhodo International, has successfully secured the digital mandate for HTech. Known for its innovative and customer-first approach, HTech is focused on making a significant impact in the Indian market. This objective necessitates a comprehensive digital strategy to set the brand apart in a highly competitive landscape. AGL will be responsible for managing the paid media advertising campaigns across various digital platforms, which includes media buying, brand sponsorships, display advertising, and social media campaigns for all HONOR product launches. This collaboration aims to amplify HTech's business impact in India.

HTech's quest for a transformative digital partner led to the selection of AGL after a rigorous evaluation process. The decision was based on AGL's proven track record of driving business growth through advanced analytics, innovative marketing techniques, and data-driven full-funnel strategies.

With a refreshed brand image and ambitious plans for the Indian market, HTech is preparing to launch new HONOR products. These include smartphones, hearables, and wearables, all of which will be introduced with innovative offers. The success of these launches requires compelling visibility and promotion that resonates with customers. As HTech gears up for upcoming product launches and manufacturing initiatives in India, the brand aims to expand its footprint through a strong presence on digital platforms.

Sharda Mandal, Chief Marketing Officer at HTech, expressed confidence in the partnership, stating, “We are confident that AGL's principles and offerings align seamlessly with our business goals. We expect this partnership to drive substantial growth in expanding HTech’s digital footprint for the Honor portfolio. We aim to elevate our consumer base and market presence by leveraging AGL's expertise in MarTech-powered digital capabilities.”

Rakesh Yadav, Founder and CEO of AdGlobal360, shared his excitement about the partnership, saying, "We are excited about our partnership with HTech and look forward to shaping its digital trajectory. HTech's innovative approach aligns with our commitment to driving tangible business outcomes. Together, we see a powerful partnership fueled by data-driven innovation, acting as a springboard for HTech's ambitious growth goals.”