Vicky Kaushal Stars in Retro Ad for DaMENSCH's New Campaign

DaMENSCH, a men's innerwear and athleisure brand, has teamed up with Vicky Kaushal to launch a music video ad campaign.

"Centered on the theme ‘DaMENSCH is a new feeling,’ this innovative campaign conveys that the comfort of wearing DaMENSCH must be experienced to be understood," stated a press release.

"The video begins with upbeat music inspired by the legendary R.D. Burman, only to surprise viewers with gibberish lyrics. This playful nod highlights the indescribable comfort of DaMENSCH as a new feeling!"

In the film, Vicky Kaushal is seen celebrating comfort, confidence, and self-expression.

Expressing his excitement about the campaign, Vicky Kaushal said, "When the campaign idea was pitched to me, I was thrilled by its fresh and unique approach, reflecting the modern brand that DaMENSCH is. This new feeling must be experienced to understand our message."

Anurag Saboo, co-founder of DaMENSCH, added, "Our customers often struggled to describe how amazing they felt in DaMENSCH, which inspired this ad. Comfort is an experience that transcends words. Vicky Kaushal, known for his confidence and comfort in his individuality, is the perfect face for this campaign, and we’re thrilled to collaborate with him."

Get ready to groove with DaMENSCH and Vicky Kaushal. Join DaMENSCH as they embrace a new era of innerwear excitement.