Celebrate Love Unconventionally with MyGlamm POPxo Love Collection on Myntra

POPxo, a part of the Good Glamm Group, has launched its #TwistOfLove campaign, introducing the new MyGlamm POPxo Love Collection exclusively available on Myntra. This vibrant and innovative collection marks a significant addition to POPxo's expanding makeup segment, featuring a dynamic digital video commercial (DVC). The campaign celebrates Gen Z's unique and unconventional love language.

In a world where rules are meant to be broken, #TwistOfLove serves as POPxo's anthem for breaking free from mundane norms, encouraging individuals to define love on their own terms. Gen Z is invited to share their stories of love, friendship, and self-discovery with the MyGlamm POPxo Love Collection. The collection includes the 2-in-1 Lip Duo, 2-in-1 Face Duo, and Eye Duo, all packaged in fun, vibrant designs that reflect the campaign's joyful and spontaneous spirit.

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"At POPxo, we believe that love knows no bounds, and beauty comes in all forms," said Ketan Bhatia, Group Brand Director, Good Glamm Group. "The #TwistOfLove campaign embodies the essence of the MyGlamm POPxo Love Collection, from its vibrant packaging to its innovative formulations. We aimed for the packaging to reflect the campaign’s spirit, encouraging users to explore new twists and turns in their beauty routines. This approach brings fun and spontaneity to the user experience, empowering individuals to express themselves freely and authentically. We’re thrilled to offer MyGlamm POPxo exclusively on Myntra, a platform that shares our commitment to delivering unique and exciting products to beauty enthusiasts.”

Anmol Sikka, Senior Director of Beauty and Personal Care at Myntra, added, "We are excited to deepen our association with MyGlamm by offering the POPxo Love Collection exclusively on Myntra. This collaboration combines innovative beauty products with Myntra Beauty's seamless shopping experience, catering perfectly to Gen Z's vibrant and dynamic spirit. The #TwistOfLove campaign encourages our customers to embrace their individuality and unique sense of style."

The #TwistOfLove campaign invites everyone to embrace their unique experiences and express love in their own playful and fun way. The MyGlamm POPxo Love Collection is now available for purchase on the POPxo website, MyGlamm App, and Myntra website and app.