Flipkart rescues forgetful romantics with 'Blame it on Flipkart' campaign

In a delightful twist on Valentine's Day, Flipkart unveiled its ingenious digital campaign, 'Blame it on Flipkart,' to assist last-minute shoppers. The creative concept was crafted by the innovative team at 22feet Tribal Worldwide.

Targeting procrastinators and forgetful romantics, the campaign addressed the common dilemma of finding the perfect gift for partners at the eleventh hour. Acknowledging the tendency to overlook gift-giving until the last moment, the initiative aimed to ease the stress associated with rushed online searches and potential delivery delays.

Flipkart, assuming the role of a savior for forgetful lovers, embraced the challenge with its one-day delivery feature, ensuring that even the most delayed orders reached their destinations promptly.

Pratik Shetty, Senior Director, Brand Marketing at Flipkart, shared his insights on the campaign, stating, "At Flipkart, we understand the panic of forgetting a special day and the last-minute hustle to make it right. Therefore, on Valentine’s Day, as searches for last-minute gifts surged, we were happy to partner with 22feet Tribal Worldwide to come up with a creative solution that helped our customers get their partner’s gift of choice, while Flipkart took the blame for their last-minute order. The one-day delivery feature was the cherry on the cake."

Vishnu Srivatsav, Creative Head at 22feet Tribal Worldwide, highlighted the human touch in their approach, aiming to capture the essence of Valentine’s Day in the little things that happen in love, such as forgetting to buy a gift. Striving to stand out amidst the crowded Valentine's Day activities, the team successfully merged assistance and entertainment, creating a memorable campaign that resonated with Flipkart's brand and its customer-focused benefits.