ITC Classmate launches a marketing campaign for their hook ball pen

ITC Classmate, a manufacturer of notebooks, has introduced a novel ballpoint pen called Classmate Hook. With the help of the pen's clip, users may attach it to any lanyard, pouch, zip, or loop. In conjunction with the introduction, ITC Classmate also made a TV commercial called "Aapne Kahan Hook Kiya?" (Hook it Wherever), which was inspired by consumer feedback about frequently misplacing or losing pens. The TVC, which stars schoolchildren, emphasizes the special feature of the "Classmate Hook" Pen, which may be carried conveniently and located by the user when he or she needs it most.

ITC Classmate has always been committed to ensuring consumer enjoyment with its high-quality, innovative, and aesthetically pleasing goods, according to Vikas Gupta, Chief Executive, Education and stationery Products Business Division, ITC Limited. Students are constantly searching for resources that can improve their performance while making learning more pleasurable.

The current generation is also looking for product ideas that can help them stand out among their peers as "clever and cool folks." By enhancing its convenience and style quotient, "Classmate Hook," a contemporary and trendy ball pen, caters to this trend and ends up being a wise choice for everyone.